Senior Product Marketing Manager

2 months ago

Mississauga, Ontario, Canada PointClickCare Full time

Job Summary

The Senior Product Marketing Manager for the Skilled Nursing Facility (SNF) segment at PointClickCare is a strategic thinker with a deep understanding of markets and buyers. This role is responsible for developing and leading the go-to-market strategy for a portfolio of SaaS solutions in the healthcare industry.

Key Responsibilities:

  • Conduct market and customer research to gather data about target personas, buyer needs, and the purchasing process for the product/s, including key buyer and influencer roles.
  • Develop product positioning, value propositions, and messaging that resonate with the buying audience.
  • Work with business and product leaders to define the market opportunity for product/s; perform segmentation and targeting exercises that identify the segments with the highest propensity to buy.
  • Lead product introduction/launch planning, including development and measurement of KPIs.
  • Collaborate with marketing peers to drive development of a variety of content, including sales decks, solution sheets, customer references, thought leadership, campaign, and other assets.
  • Assist in product naming, pricing, and packaging by providing market, competitive, and customer insights.
  • Provide market intelligence and buyer insights to drive the development of campaign strategies that create demand.
  • Collaborate with Sales/Sales Enablement teams to enable Sales with clear value propositions, messaging, and tools.

Requirements:

  • Bachelor's degree; Advanced degree or equivalent experience desired.
  • 7+ years of Product/Portfolio Marketing experience in B2B SaaS solutions.
  • Preference for candidates with experience in Population Health, Health Information Technology, Acute, Payor, and/or other healthcare SaaS solutions.
  • Previous experience managing a small team.
  • Proven ability to create value propositions and messaging strategies and link product launches to organizational themes and goals.
  • Proven ability to develop strategies for creating pipeline for new offerings as well as upsell, cross-sell, and account-based marketing programs to grow existing relationships.
  • Strong marketing expertise combined with strong business acumen that seeks and acts on market insights, financial performance, and other indicators.
  • Exceptional communication, storytelling, and presentation skills with the ability to tailor messaging to different audiences.
  • Critical thinker with excellent time management, interpersonal, decision-making, and organizational skills.
  • A 'roll up the sleeves' attitude; a self-starting orientation with the intense drive to 'make things happen.'
  • Team player and strong collaborator with a variety of people and teams. Great at building relationships and maintaining diplomacy in times of stress.
  • Polished professional with an enthusiastic attitude who thrives in fast-paced environments, with an ability to adapt to and help lead change.

Compensation:

The base salary range for this position is $111,000 - $124,000 + bonus or commission + equity + benefits. Our salary ranges are determined by job and level. The range displayed on each job posting reflects the target for new hire salaries for the position across all Canada locations. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience, including professional and lived experience, and/or work location.

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