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Senior Marketing Manager
2 months ago
Edwards Lifesciences is seeking a highly skilled Senior Marketing Manager to lead the development and execution of comprehensive marketing plans for product launches. The ideal candidate will have a strong background in marketing, product launches, and commercialization.
Key Responsibilities:- Develop and execute marketing plans for product launches, including strategies and tactics for multiple major product launches or programs and initiatives.
- Build relationships with key opinion leaders (KOL) to inform product launch plans and understand the current market environment and competition.
- Develop marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements for multiple major product launches or programs and initiatives.
- Lead major projects for the Congress Management process, including product materials and programs that support product launch and commercialization strategies.
- Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders.
- Analyze clinical and market data to assess regional impact of potential product launches.
- Manage budgets related to product line, campaigns, and projects.
- Bachelor's Degree or Equivalent in a related field plus 10 years of experience working in sales, marketing, or healthcare industry.
- Master's Degree or equivalent in a related field plus 8 years of experience working in sales, marketing, or healthcare industry.
- Proven successful project management skills, expertise in Microsoft Office Suite, and excellent documentation and communication skills.
- Recognized as an expert in own area with specialized depth within the organization.
- Expert understanding of related aspects of marketing concepts and principles.
- A dynamic and collaborative work environment.
- Opportunities for professional growth and development.
- A competitive salary and benefits package.
