Growth Marketing Specialist
5 days ago
We are a leading Local SEO Advertising agency on a mission to revolutionize the industry and transform into a full-scale marketing powerhouse. Our goal is to empower small businesses worldwide by providing simplified, effective, and affordable digital marketing services.
Job DescriptionWe are seeking a motivated Growth Marketer (AI Communication Expert) to join our dynamic Marketing Team. The ideal candidate will excel in analyzing customer data, crafting personalized messaging, and implementing effective communication flows to maximize customer lifecycle value, increase payment rates, and improve Return on Investment (ROI).
Key Responsibilities- Develop and optimize lifecycle marketing cadences to enhance customer engagement and retention through strategic communication.
- Analyze customer data to identify key trends and behaviors, supporting data-driven decision-making to tailor messaging strategies.
- Create and implement personalized messaging strategies to drive engagement and conversions.
- Design and implement effective communication flows to guide customers through the lifecycle with timely and relevant touchpoints.
- Focus on strategies that enhance payability percentages and improve ROI and ROAS.
- Conduct A/B tests to ensure continuous optimization of campaigns and improve customer engagement and conversion rates.
- Work closely with product, sales, and analytics teams to ensure cohesive customer engagement and lifecycle management.
- Provide regular reports on campaign performance to ensure accountability and a data-driven approach to ongoing improvement.
- Bachelor's degree in Marketing, Business, Data Science, or a related field.
- 3+ years of experience in lifecycle marketing, with a strong focus on email and SMS cadences, preferably within the USA market and targeting blue-collar entrepreneurs.
- Proficiency with marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud) and analytics tools.
- Strong ability to interpret customer data and translate insights into actionable strategies.
- Experience with Conversational AI Platforms/Tools (e.g., Structurely, etc.) would be an added advantage.
- Excellent written and verbal communication skills, with the ability to craft compelling, targeted messaging.
- Proven track record of increasing customer engagement, retention, and Return on Ad Spend (ROAS) through optimized life cycle strategies.
- Experience in A/B testing and other optimization techniques to improve campaign performance.
- USD$ 2500 per month (Contract full-time)
- Be part of a mission-driven company that values innovation and continuous improvement.
- Work remotely with a dynamic, cross-functional team.
- Get Stuff Done, Deliver Results, Own It
- Directly Communicate, Fiercely Collaborate
- Innovate Always and in All Ways
- Domain Experts, Company Experts
- Customers, Company, People
We are committed to fostering the growth and development of our employees. We provide clear career paths and advancement opportunities for both non-sales and sales roles. We believe in recognizing and rewarding exceptional performance and dedication.
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