Strategic Marketing Director

2 days ago

Markham, Ontario, Canada EWS Group Full time

We are seeking an experienced marketing professional to join the EWS Group team as a Senior Marketing Manager. This is a senior leadership role that will be responsible for developing and executing marketing plans and programs for our enterprise business group.

The ideal candidate will be a confident, creative, and organized individual with a track record of success in B2B software marketing. They should have excellent verbal and written communication skills, with the ability to liaise effectively with cross-functional teams and senior leaders.

Key responsibilities include:

  • Developing, managing and executing marketing plans, programs, and multi-channel campaigns that factor in business group priorities and marketing objectives.
  • Developing and refreshing product positioning, messaging, and go-to-market strategies for our enterprise solutions product suite.
  • Creating marketing collateral such as videos, email outreach, case studies, blog posts, long-form content, etc. that educates and engages the target audience and aligns with brand guidelines.
  • Co-hosting and planning episodes for the Power to Build Show podcast, which features executives and thought leaders in the homebuilding industry.
  • Planning, launching and hosting thought leadership and product webinars.
  • Overseeing corporate social media accounts and growth strategy.
  • Representing marketing in relevant business group leadership meetings and sales meetings, providing marketing updates and capturing stakeholder updates for sharing with the broader marketing team.

The successful candidate will also manage two full-time team members: Business Development Representative and Marketing Coordinator. A proven track record of managing multiple projects and developing creative marketing programs and campaigns that attract, nurture, convert, and retain customers is essential.

This is an exciting opportunity to join a dynamic company and contribute to its growth and success. The estimated salary for this role is $120,000 - $150,000 per year, depending on experience.

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