Animal Nutrition Sales Representative

7 days ago

Manitoba, Canada Barentz Full time
Job Description:

The successful candidate will be responsible for driving the profitable and sustainable growth of the assigned sales territory within the Animal Nutrition business. This will involve building new sales territory and developing new client relationships.

Key Responsibilities:

  • Prospect new customers and add new business to the portfolio.
  • Incorporate sales techniques when cold calling and prospecting new customers, ensuring effective communication of the company's brand and market position in the animal nutrition industry.
  • Secure customer meetings with purchasing, R&D, and sales & marketing contacts at potential customers.
  • Actively monitor sales performance against plan and provide detailed status updates and appropriate reporting.
  • Move prospects through the sales process to secure new business.
  • Use technical expertise to demonstrate value as part of the selling process.
  • Prepare and deliver sales presentations and product demonstrations, where applicable.
  • Address customer questions, concerns, and inquiries, with timeliness and accuracy.
  • Utilize CRM and ensure it is updated with the most accurate contact name, number, and email.

Account Management:

  • Manage all accounts and increase growth of assigned territory by expanding product sales with existing customers.
  • Collaborate with commercial teams/nutritionists to develop and enhance sales strategies, products, and programs to maximize profit by up-selling technical products and cross-selling of existing portfolio.
  • Continually seek to diversify product sales portfolio by initiating new projects that use existing products or require the sourcing of new products.
  • Develop relationships within active accounts with multiple key contacts.
  • Secure in-person (or virtual) customer meetings with purchasing, R&D, and sales & marketing contacts.
  • Keep the sales pipeline up to date with open qualified opportunities.
  • Move prospects through the sales process to secure new business at existing accounts.
  • Research, prepare, and deliver sales presentations and product demonstrations, where applicable.
  • Cultivate customer relations through interactions at social events, tradeshows, and industry functions.
  • Address customer questions, concerns, and inquiries, with timeliness and accuracy.
  • Review monthly sales reports to determine any trending with increased or decreased sales by product, and by customer.
  • Utilize CRM and ensure it is updated with the most accurate contact name, number, and email.

Research and Market Analysis:

  • Research and continuous monitoring of the market, market trends and competitive environments and recommend strategic actions to remain competitive.
  • Become an expert in end-product industry through research and networking.
  • Use acquired industry knowledge to provide innovative solutions to customers' animal nutrition needs.

Internal Relationship Management:

  • Engage in ongoing communication with Sales, Customer Service and Marketing to ensure customer requirements are met.
  • Support marketing in developing marketing tools for launching new or improved products.
  • Participate in status meetings to discuss key accounts and prioritize activities to maximize territory growth.

Requirements:

  • Bachelor's degree in animal science, Agriculture, Business, or equivalent combination of education and experience.
  • Five to ten years of industry sales experience, with technical expertise and functionality within species, and feed additive technology.
  • Existing relationships within the industry, is preferred.
  • Proven ability to convert prospects to new business, by using technical expertise to fostering collaboration and drive win-win outcomes for customers and suppliers.
  • Possession of a strong business acumen and customer service orientation by consistently and successfully responding to sales opportunities and customer needs.
  • Professional sales management discipline including the use of CRM, documentation of sales activities (call reports, campaign/prospecting plans, customer/prospect profiles).
  • Strong teamwork orientation.
  • Self-motivated, high energy, engaging level of enthusiasm and positive outlook.
  • Effective written and oral communication skills and the ability to adapt communication style to the audience as needed, including customers, colleagues, and management.
  • Detail oriented with excellent analytical and problem-solving capabilities (outside the box thinking).
  • Ability to adapt to changing priorities and balance workload to meet new business requirements.
  • Experienced using Microsoft Office including Outlook, Teams, Word, Excel, and PowerPoint.
  • Represents oneself both legally and ethically in all professional relationships, in adherence with the Company's values.
  • Willingness to travel.
  • Valid Driver's License and evidence of Insurability.

Language: English

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