E-Commerce & Marketing Director

4 weeks ago

Coquitlam, British Columbia, Canada JYSK Canada Full time
About JYSK Canada

JYSK Canada is a leading home furnishing retailer with a strong presence in the Canadian market. We are committed to providing our customers with a seamless and personalized shopping experience across all channels.

Job Description

We are seeking an experienced E-Commerce & Marketing Manager to join our team on a permanent, full-time basis. As a key member of our leadership team, you will be responsible for developing and executing our e-commerce and marketing strategy to drive business growth and customer engagement.

Key Responsibilities:
  • Lead the e-commerce and marketing team to maintain site content, search functionality, and implement new products and campaigns.
  • Partner with internal departments to enhance the online customer experience and maximize performance.
  • Develop innovative solutions for omni-channel, online commerce digital, and social marketing.
  • Manage all marketing for the business, including flyers, TV, radio, digital online, and social marketing.
  • Develop, plan, and execute SEO and SEM strategies to build awareness and drive visitation in stores and online.
  • Create new marketing initiatives through creative marketing processes.
  • Plan and execute off-site events and in-store campaigns aligned with the company's strategic goals.
  • Build business cases and develop plans to resolve unfavorable trends in sales, expenses, and profitability.
  • Monitor industry trends and share knowledge with internal stakeholders.
  • Ensure all marketing initiatives comply with relevant regulations and company policies.
  • Manage budgets and resources to deliver efficient and effective marketing and e-commerce initiatives.
  • Ensure a great digital experience for our customers.
What We Offer:
  • A dynamic team and culture.
  • The opportunity to have a rewarding career with access to a wide range of learning and development opportunities for career advancement.
  • A great benefit package, including medical, vision, and dental, and RRSP program.
  • Discounts with local and national retailers through Perkopolis.
  • A free 24/7 Employee Assistance Program available to you and your family.
  • An amazing colleague discount on all JYSK products.
  • We host a variety of social events and team-building activities throughout the year.
Requirements:
  • Five or more years' experience in a relevant role, specifically in online merchandising, marketing, Google analytics, SEO, and SEM.
  • A proven track record in running a successful e-commerce business that experienced significant growth.
  • Excellent interpersonal communication skills and ability to work cross-functionally with internal departments and external partners.
  • Experience in leading and managing successful teams.
  • Recognized as a subject matter expert in online retailing; understands competitors' business models and promotional tactics, studies, and analyzes key performance indicators of customers' behavior.
  • Advanced analytics capabilities to support recommendations with data-driven findings, including advanced Excel skills.
  • Ability to manage multiple projects simultaneously and track and report on their effectiveness.

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