Digital Deployment Specialist

1 week ago

Toronto, Ontario, Canada McDonald's Full time
About the Role

We are seeking a highly skilled Digital Deployment Specialist to join our team at McDonald's. As a key member of our Global Technology department, you will be responsible for deploying all campaigns within our Digital CRM Program.

Key Responsibilities
  • Deploy Marketing Campaigns: Implement marketing campaigns in various tools handled by the Restaurant Technology Operation team, including CRM tools and RFM.
  • Schedule and Deploy Campaigns: Schedule and deploy advanced segmentation, offers, bonus campaigns, lifecycle journeys, and other digital campaigns using McDonald's back-end campaign management platforms and tools to support the Digital CRM, Offers, and Loyalty program.
  • Update Website Content: Schedule and update the Canada McDonald's website with new product releases to ensure compliance with Canadian nutritional regulations.
  • Implement Marketing Campaigns in RFM Tool: Implement marketing campaigns (Small & easy level) in the RFM tool.
  • Handle Business-as-Usual Activities: Handle business-as-usual activities and administrative tasks for the CRM Ops and RFM activities, including answering mailboxes with questions and escalations from the field, ensuring compliance with CASL legislation, creating images, requesting legal or translation input and approval, processing files, etc.
  • Intake Briefs and Execute: Intake briefs from the Digital Program or Marketing team to execute on all offers, bonus campaigns, and RFM programming (Small & easy level).
  • Learn and Evolve: Learn new functionality and evolve operational procedures based on upgrades to platform.
  • Create Training Materials: Create training materials, Q&A, and guides for programs and projects.
Requirements
  • Experience: 3-5 years of experience working with content management systems (CMS), segmentation & CRM software.
  • Education: Post-secondary education with a focus on Digital, Business, Marketing, and/or a similar field.
  • Technical Skills: Experience working in an agile environment with different web-based PM tools (e.g., Basecamp, JIRA, Confluence, Asana, Wrike, etc.), demonstrated Microsoft Office experience, especially Excel (e.g., macros, Vlookups, pivot tables, etc.), and experience working in CRM software (e.g., Adobe Campaign Standard, AEM, Braze) at an intermediate level.
  • Collaborative and Communication Skills: Excellent written, oral, interpersonal, and presentation skills, with the ability to effectively interface with management, staff, and external partners. Bilingualism (French) is an asset.
  • Innovative Problem-Solving Skills: Critical thinker with the ability to escalate when assistance is needed in a timely manner.
  • Project Management Experience: Detail-oriented and organized, with the ability to work independently and within the context of a team.
  • Flexibility: Availability to execute on project timelines outside regular business hours will be required.

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