CRM Deployment Specialist

2 days ago

Toronto, Ontario, Canada McDonald's Full time
About the Role

We are seeking a highly skilled CRM Deployment Specialist to join our team in Toronto. As a key member of our Global Technology function, you will be responsible for deploying all campaigns within the Digital CRM Program.

Key Responsibilities
  • Implement marketing campaigns in various tools handled by the Restaurant Technology Operation team, including CRM tools and RFM.
  • Schedule and deploy advanced segmentation, offers, bonus campaigns, lifecycle journeys, and other digital campaigns using McDonald's back-end campaign management platforms and tools.
  • Update the Canada McDonald's website with new product releases to ensure compliance with Canadian nutritional regulations.
  • Implement marketing campaigns in the RFM tool, including small and easy-level activities.
  • Handle business-as-usual activities and administrative tasks for CRM Ops and RFM activities, such as answering mailboxes, ensuring CASL legislation compliance, and processing files.
  • Intake briefs from the Digital Program or Marketing team to execute on all offers, bonus campaigns, and RFM programming.
  • Learn new functionality and evolve operational procedures based on platform upgrades.
  • Create training materials, Q&A, and guides for programs and projects.
Requirements
  • 3-5 years of experience working with content management systems (CMS), segmentation, and CRM software.
  • Experience working in high-paced retail and quick-serve restaurant industries is considered an asset.
  • Post-secondary education with a focus on digital, business, marketing, and/or a similar field.
  • Technical skills, including experience working in agile environments with web-based PM tools and CRM software.
  • Excellent written, oral, interpersonal, and presentation skills, with the ability to effectively interface with management, staff, and external partners.
  • Innovative problem-solving skills, with the ability to escalate when assistance is needed in a timely manner.
  • Project management experience, with the ability to work independently and within a team.
  • Flexibility to execute on project timelines outside regular business hours.
About McDonald's

McDonald's Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.

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