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Digital Marketing Strategist

2 months ago

Regina, Saskatchewan, Canada Brandt Full time

We are seeking a skilled Digital Marketing Strategist to join our team at Brandt Group of Companies.

About the Role

In this exciting position, you will be responsible for developing and managing successful advertising campaigns on various platforms, including Google Ads, Meta, LinkedIn, and other DSPs. Your analytical mindset, keen eye for detail, and creative problem-solving skills will enable you to make data-driven decisions and optimize campaign performance.

You will collaborate with cross-functional teams and stakeholders to ensure alignment with business objectives and deliver outstanding results. Additionally, you will stay ahead of the latest trends and developments in the digital advertising world, incorporating them into our strategies to drive growth and success.

Key Responsibilities
  • Campaign Development: Develop and manage paid advertising campaigns on Google Ads, Meta, LinkedIn, and other DSPs, ensuring alignment with business objectives.
  • Data Analysis: Conduct thorough analysis of campaign metrics, including CTR, CPM, Impressions, total spend, bounce rate, and conversion rate, to inform optimization decisions.
  • Communication: Effectively communicate campaign performance and insights to key stakeholders, providing recommendations for improvement.
  • Staying Up-to-Date: Stay current with the latest trends and developments in digital advertising, applying knowledge to drive innovation and growth.
Requirements
  • Proven Experience: 3+ years of experience in developing and managing successful advertising campaigns on various platforms.
  • Analytical Skills: Strong analytical skills, with a keen eye for detail and ability to make data-driven decisions.
  • Creative Problem-Solving: Creative problem-solving skills, with the ability to think outside the box and devise innovative strategies.
  • Communication: Excellent communication skills, with the ability to effectively collaborate with cross-functional teams and stakeholders.

Our ideal candidate has a proven track record of delivering exceptional results in a fast-paced, dynamic environment. If you have a passion for digital marketing and a keen eye for detail, we encourage you to apply.

Salary

The estimated salary for this role is $70,000 - $90,000 per year, depending on experience and qualifications.