Product Development Strategist

3 days ago


Regina, Saskatchewan, Canada Medisca Pharmaceuticals Inc. Full time

We are seeking an exceptional individual to lead our New Product Research & Development efforts. Brandt designs and manufactures a wide range of trailer products, from our Work Ready utility trailers designed for commercial contractors and everyday use, to multi-axle heavy haul trailers used by industry professionals serving the construction, forestry, oil & gas, and agricultural industries.

Job Overview

In this role, your goal is to build the knowledge required to be the subject matter expert on our product lines and the markets in which our customers operate. You will work closely with a dedicated engineering team to define the business case as new product opportunities are identified, including competitive analysis, product design specifications, market forecasting, and customer segmentation.

Key Responsibilities
  • Conduct in-depth market research to identify market leaders and their product specifications and options.
  • Analyze competitors' value propositions and performance attributes that contribute to their market share.

Customer Engagement

  • Develop strong relationships with targeted customers through one-to-one or group discussions to gain expert insights into their current issues and pain points with existing products.
  • Understand the commercial aspects of our products that can be used in the business case, including when customers buy, what product value drives their purchasing decision, etc.
  • Determine customer business practices and priorities across multiple production systems to validate product-market fit.

Defining Product Opportunities

  • Ensure products are innovative, competitively priced, appropriately featured, and align with our overall strategy.
  • Collaborate with cross-functional teams to execute Brandt's Product Development Process, ensuring customer value targets and functional requirements are met.
  • Provide regular progress updates to internal stakeholders throughout the duration of the project.

Product Onboarding

  • Transfer product and market knowledge to Sales and Marketing teams to inform them about our target audience and how our products can help them achieve success.
  • Communicate the unique value proposition and highlight the benefits of our products over competitive alternatives.
  • Promote features valuable to customers for success.

Estimated Salary: $85,000 - $110,000 per year, depending on location and experience.



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