Senior Content Strategist

1 month ago


Etobicoke, Canada Woodbine Entertainment Group Full time
Job Title: Manager, Betting Content

Job Summary:
Woodbine Entertainment Group is seeking a creative and enthusiastic leader to oversee betting content strategy and production as we innovate the next generation of racing and wagering enthusiasts. This position will lead and strategize all daily wagering content for both internal media brands and external media partnerships, with a primary focus on the newly-created social content brand. The successful candidate will provide oversight for the tone, distribution, and delivery of wagering content for global horse racing and associated storylines, with an eye to driving revenue through digital content. The ideal candidate will stay on top of recent trends in the wagering industry and apply them to horse racing.

Key Responsibilities:
  • Develop and execute the strategy and overall direction for Woodbine's new wagering media brand.
  • Drive corporate business objectives through the creation of compelling wagering content.
  • Collaborate with the Manager, Social Media & Content and Manager, Content Production to institute original programming and engaging content for all owned and operated social channels.
  • Implement best practices in relation to wagering content.
  • Manage a small team of full-time and freelance content creators.
  • Build and retain audience through rich media storytelling.
  • Maintain an understanding of what partner tracks are producing and where we can implement our wagering brand.
  • Appear on camera as one of the stable of contributors/personalities for the brand.
  • Collaborate with other business functions to create innovative and highly-integrated social programming to further company-wide promotions at on and off-track events and deliver successful partnership experiences.

Knowledge and Skills:
  • Significant understanding of wagering trends, content, and the evolving sports betting industry in Ontario/Canada and globally.
  • Experience managing a team of media creators and instituting content production schedules.
  • General understanding of trends, tone, and standard content delivery on various social media channels such as Twitter, Instagram, Facebook, and TikTok.
  • Avid sports wagerer and/or consumer of sports wagering content.
  • Experience in content strategy and digital storytelling.
  • Experiences establishing and scaling social media audiences.
  • Ability to identify talent for on-camera, editorial, and social publishing roles.
  • General understanding of the sport of horse racing and the wagering thereof is required.
  • Experience in people management.

Requirements:
  • Post-secondary diploma or degree in broadcasting, journalism, or equivalent work-related experience.
  • 6-8 years experience working in content production or related field.

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