Public Relations Manager
3 months ago
**Overview**:
**Key Responsibilities**:
- **Public Relations Strategy**:
- Develop and implement comprehensive public relations strategies that align with the organization's goals and mission.
- Monitor media trends and proactively seek opportunities to enhance the organization’s visibility.
- **Media Relations**:
- Build and maintain strong relationships with local and regional media outlets.
- Draft and distribute press releases, media kits, and other PR materials.
- Serve as the primary point of contact for media inquiries, coordinating interviews, and providing information as needed.
- Track and analyze media coverage to assess the effectiveness of PR efforts.
- **Promotion & Marketing**:
- Collaborate with the marketing team to create and execute promotional campaigns for new services, events, and community initiatives.
- Develop content for social media platforms, newsletters, and the organization’s website to support marketing and PR objectives.
- Assist in the creation of marketing collateral, such as brochures, flyers, and digital assets, ensuring brand consistency.
- **Community Outreach**:
- Plan and coordinate community outreach events, including health fairs, school programs, and other community-based initiatives.
- Foster partnerships with local schools, community organizations, and healthcare providers to enhance community engagement.
- Represent the organization at community events, ensuring a positive and professional image.
- **Crisis Communication**:
- Prepare and implement crisis communication plans in coordination with senior leadership.
- Provide timely and accurate information during crisis situations to maintain public trust and organizational integrity.
- **Internal Communication**:
- Work closely with internal teams to ensure consistent messaging and alignment with organizational goals.
- Develop internal newsletters, memos, and other communication tools to keep staff informed of PR and marketing initiatives.
- **Research & Analysis**:
- Conduct market research to identify PR and marketing opportunities.
- Analyze the effectiveness of PR campaigns and provide recommendations for improvement.
- **Reporting & Documentation**:
- Maintain accurate records of all PR and community outreach activities.
- Provide regular reports on PR and marketing efforts to senior management.
**Qualifications**:
- Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
- 2-4 years of experience in public relations, marketing, or community outreach, preferably in the healthcare sector.
- Strong written and verbal communication skills.
- Proven ability to manage multiple projects simultaneously.
- Experience with social media platforms and content creation.
- Familiarity with media monitoring tools and PR software.
- Strong organizational skills and attention to detail.
- Ability to work independently and as part of a team.
**Job Type**: Part-time
Pay: $26.00-$28.00 per hour
Expected hours: 18 - 20 per week
**Benefits**:
- On-site parking
Flexible language requirement:
- French not required
Schedule:
- Monday to Friday
- Weekends as needed
**Education**:
- Bachelor's Degree (preferred)
**Experience**:
- public relations: 1 year (preferred)
Work Location: Hybrid remote in Etobicoke, ON M9P 3S5
Expected start date: 2024-09-03
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