Marketing Coordinator

3 weeks ago


Etobicoke, Canada BMO Financial Group Full time

BMO Financial Group is seeking a talented Marketing Coordinator to join their team on a 12-month contract. As a Marketing Coordinator, you will be responsible for creating business cases for content-driven communications, developing digital content for BMO Investorline clients, and analyzing results to refine key performance indicators.

Key Responsibilities:

  • Collaborate with Senior Marketing Manager to develop campaign strategy and obtain approval from key stakeholders.
  • Produce and submit campaign briefs for internal Centre of Excellence (COE) or external agency partners.
  • Develop campaign data targeting matrices to identify client groups for targeting and post-campaign measurement.
  • Review, approve, and own campaign work back schedules, sharing key milestones with stakeholders as needed.
  • Ensure creative/marketing content adheres to BMO standards and aligns with project objectives.
  • Lead Q/A and UAT prior to campaign deployment.
  • Manage the approval process from all stakeholders during campaign development through to Q/A from line of business, legal, compliance, and translation.
  • Provide reporting analysis on campaigns, including clicks, opens, assets acquired, etc.
  • Recommend campaign improvements to further optimize email and client engagement KPIs.

Requirements:

  • 2 years of experience in Marketing Communications.
  • 1 year of experience in Project Coordination/Administration.
  • 2 years of experience in MS Office.
  • Desirable: 1 year of experience in the Banking/Financial Industry.

BMO Financial Group is committed to an inclusive, equitable, and accessible workplace. By learning from each other's differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process.


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