Strategic Brand Innovation Lead

2 weeks ago


Old Toronto, Canada Illinoisagconnection Full time
About the Role

The Strategic Brand Innovation Lead is a pivotal member of the Appetizers Division at McCain, responsible for spearheading a critical growth platform and leading one direct report. This individual will drive end-to-end commercialization of breakthrough innovation across all channels and segments, including Foodservice and Retail in the USA & Canada.

Key responsibilities include developing and executing a multi-year platform strategy to unlock profitable growth, driving scalable innovation from ideation to market readiness, and delivering a 3-year disruptive innovation pipeline inclusive of product and packaging innovation.

This role requires strong project management expertise, with experience balancing big-picture objectives with day-to-day execution. Additionally, the successful candidate will possess strong people management and leadership skills, with high emotional intelligence and 2-3 years of experience managing direct reports.

Key deliverables include delivering a compelling disruptive innovation platform strategy based on consumer, customer, and category insights, as well as driving global and regional projects from opportunity to insight to proposition development and validation through to launch readiness.

Achieving these goals will require influencing people and building strong relationships with both internal and external stakeholders and customers, as well as championing innovation process improvement, enhancing process agility while delivering on quality of launch.

Qualifications
  • Bachelor's degree required; MBA preferred.
  • 7+ years of Marketing or brand management, with a minimum of 3 years in an innovation role.
  • A proven track record developing new-to-world and new-to-company innovation, white space development, new occasion or new environment penetration.
  • Strong ability to influence people and build strong relationships with both internal and external stakeholders and customers.
  • Proven track record in delivering several complex projects at a time.
About McCain

Mccain is a privately owned family company with over 60 years of experience, a presence in more than 160 countries, and a global team of 22,000 people. Our core values-Family, Authentic, Trusted, and Quality-shine through every day. We believe that we can work together, along with our business and community partners, to bring sustainable growth and positive change today, tomorrow, and for generations to come.

We offer a competitive salary range of $120,000 - $150,000 per year, depending on experience.



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