Data Marketing Specialist

3 weeks ago


Old Toronto, Canada The Toronto-Dominion Bank (Canada) Full time
Unlock Business Potential with Data-Driven Decision Making

As a Senior Campaign Analyst at The Toronto-Dominion Bank, you will play a crucial role in driving business growth through effective data marketing strategies. With a focus on end-to-end targeted campaigns, you will support the growing needs of our portfolio within the broader Marketing Analytics and Insights group.

We are seeking an experienced professional with a strong background in direct marketing principles, experiment design, and campaign execution. You will be responsible for designing, executing, and measuring high-impact direct to consumer marketing experiments, leveraging customer data from internal data warehouses through programming tools like Python, Pyspark, and SQL.

The successful candidate will have 5+ years of relevant experience in direct marketing, consulting, analytics, or agency-side roles in financial services/telecom industries. They will possess significant experience with UNICA Campaign and Salesforce Marketing Cloud, as well as knowledge of Python, Pyspark, SQL, databases, and data structures.

Our Total Rewards package reflects the investments we make in our colleagues to help them achieve their financial, physical, and mental well-being goals. This includes regular development conversations, training programs, and a competitive benefits plan.

$76,800 - $115,200 CAD per annum. We believe in compensating our team members fairly based on industry standards and market conditions.

About Us:

The Toronto-Dominion Bank is one of the world's leading global financial institutions, delivering legendary customer experiences to over 27 million households and businesses in Canada, the United States, and around the world.



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