Marketing Data Analyst Lead

2 weeks ago


Old Toronto, Canada S I Systems Full time
Overview

S I Systems is seeking an Intermediate Marketing Analytics Specialist to support our Go-to-Market initiatives.

About the Role

This role requires a skilled professional with experience in marketing analytics, multi-touch attribution, and media mix modeling. The ideal candidate will have expertise in Tableau and Adobe analytics.

Responsibilities
  • Manage performance reporting for Go To Market initiatives and provide analytics support for Paid Search, Organic Search, Display, and Social channels.
  • Collaborate with marketing stakeholders and external agency teams to develop and maintain the digital data layer, working with the Data Engineering team on reporting layer tables.
  • Support the creation of learning and measurement plans for experiments and campaigns, defining requirements for data collection and instrumentation.
  • Develop scalable and repeatable reporting solutions, partnering with Data Engineering to automate analytics for new products and initiatives.
  • Provide actionable insights and recommendations to leadership using complex data, business knowledge, and strategic assumptions.
  • Communicate analytical findings in clear and concise ways to both technical and non-technical audiences.
  • Focus on automation to scale analytics processes and optimize future projects.
  • Partner with the marketing team, third-party vendors, and CRM team to support Media Mix Models (MMM), email marketing initiatives, and customer journey performance.
Requirements
  • 3-5 years of experience in marketing analytics (including multi-touch attribution, media mix modeling)
Estimated Salary Range

$90,000 - $120,000 per year, depending on location and experience.



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