Data-Driven Marketing Specialist

4 days ago


Old Toronto, Canada TD Bank Full time

At TD Bank, we're committed to offering a fair and equitable compensation package to all colleagues.

The salary range for this role is $76,800 - $115,200 CAD per year.

About the Role:

We're seeking a skilled Data-Driven Marketing Specialist to join our team. As a key member of the Marketing Delivery group, you'll be responsible for designing, executing, and measuring high-impact direct-to-consumer marketing experiments.

Your primary goal will be to drive acquisition, retention, and engagement across our portfolio by translating business objectives into insight-rich experiments that deliver strong marketing ROI.

Main Responsibilities:

  • Design and execute high-impact direct-to-consumer marketing experiments
  • Continuously improve campaign design and delivery using analytical tools and techniques
  • Manage project pipelines to ensure timely delivery
  • Provide analytical guidance to stakeholders based on deep understanding of businesses
  • Maintain risk management and control processes

Skill Sets:

  • Familiarity with direct marketing principles (Predictive Models, Experiment Design, A/B testing, etc.)
  • Technical and detail-oriented skills
  • Knowledge of campaign creation using customer data from internal data warehouses
  • Project management mindset
  • Able to work effectively in an agile environment

Qualifications:

  • 5+ years of experience in direct marketing, analytics, or agency-side roles in financial services
  • Experience designing successful direct marketing experiments
  • Significant experience with UNICA Campaign and Salesforce Marketing Cloud an asset
  • Strong knowledge of Python, Pyspark, SQL, databases, and data structures

About Us:

TD Bank is one of the top banks in North America, serving over 27 million customers across Canada, the US, and internationally. We offer a legendary client experience every day.



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