Strategic Channel Marketing Director

1 month ago


Bedford NS, Canada Right Source Group Limited Full time
Channel Marketing Manager

We are seeking a skilled and results-driven Channel Marketing Manager to support our team's growth strategy. In this role, you will be responsible for developing and implementing effective channel strategies to drive revenue growth and enhance brand visibility across the region. The ideal candidate will have a strong background in channel management, high-end product sales, and data analysis, with a keen understanding of how to leverage different channels effectively.

Key Responsibilities

- Develop and implement channel strategies that align with overall business objectives.
- Expand, manage, and optimize distribution networks for lobster export operations in China regions.
- Conduct market research to identify new opportunities and trends within the industry.
- Collaborate with distributors to understand product needs, ensuring that all offerings meet local market demands.
- Utilize SEO best practices to enhance online visibility and drive traffic to our platforms.
- Evaluate feedback from distributors to improve product offerings and service standards.
- Analyze consumer and distributor data to support coordination with local lobster factories in determining production volumes, timelines, and quality requirements.
- Develop and implement marketing strategies to boost lobster sales in target regions.

Requirements

- Proficiency in SEO techniques and tools for improving search engine rankings.
- Strong product management skills with the ability to oversee product life cycles.
- Excellent research capabilities to stay ahead of market trends and customer needs.
- Proven sales experience with a focus on driving revenue through effective channel management.
- Knowledge of email marketing best practices for customer engagement.
- Experienced in using data analytical tools to conduct data analysis.

Let's work together to achieve our growth goals and create a successful channel marketing strategy that drives results.

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