Marketing Communications Specialist

2 days ago

Ottawa, Ontario, Canada Saint Paul University Full time
{"Job Title: Marketing Officer

At Saint Paul University, we are seeking a highly skilled Marketing Officer to join our team. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies that support the university's communication needs for various internal and external target audiences.

Key Responsibilities:

  • Draft and post content on the university's advertising platforms, including Meta Ads, Google Ads, and LinkedIn.
  • Participate in planning, developing, and implementing the marketing plan and marketing strategies that support the university's communication needs.
  • Analyze the marketing plan performance to ensure ad spending optimization.
  • Create and develop new innovative ways to communicate the university's message to existing and potential customers, strengthening its positive image, promoting its brand, and increasing its visibility.
  • Work closely with external agencies and service providers on various projects, including website development, marketing, and creative services.
  • Create promotional material, infographics, and web banners for use on the university's website, mobile media, social media, print, and video.
  • Participate in the planning, organization, and production of video shoots and photo shoots.
  • Assist with the preparation, coordination, and allocation of the university's marketing and communications budget.
  • Advise senior management and professors on communications, marketing, and recruitment strategies, promotional needs, and event planning.
  • Work closely with the Recruitment Officers to advertise various recruitment initiatives.
  • Work with senior management and professors to understand their creative and messaging needs, advise them on appropriate and relevant content based on audience, in accordance with USP messaging and style guidelines.
  • Work closely with the Communication Officer.
  • Develop and pilot marketing strategies using social media to communicate the university's message.
  • Respond to user interactions received through the university's social networks and digital platforms.

Education, Experience, Knowledge, and Abilities:

  • Undergraduate degree in marketing or a related field.
  • A minimum of three to five years of relevant experience in a similar position, such as marketing project management.
  • In-depth knowledge of marketing strategies and techniques, particularly for the Web and social media.
  • Experience in planning and implementing advertising campaigns using Google Ads or similar.
  • Experience with Google Analytics, preferably Google Analytics 4.
  • Experience in search engine optimization (SEO).
  • Versatility and adaptability in performing a variety of marketing assignments.
  • Good presentation skills and sound mathematical and statistical skills.
  • Strong ability to work as part of a team.
  • Excellent organizational and analytical skills.
  • Ability to identify and assess marketing needs and issues.
  • Ability to work under pressure and meet tight deadlines.
  • Discipline, good judgment, and a sense of initiative.
  • Project management experience.
  • Very good knowledge of the MS Office suite.
  • Excellent command of English and French (spoken and written).

How to Apply:

Interested candidates are requested to submit an online application at https://www.usp.edu/careers/ by July 3rd, 2024 at 11:59pm.

We thank all applicants for their interest in this position. We will be contacting only those candidates who have been chosen for the next step of the selection process.

We are committed to ensuring employment equity and we encourage the participation of all Canadians. If your application is successful and you think you need accommodation during the selection process, please notify us. Your personal information is protected under the provisions of the Privacy Act.

"}

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