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Marketing Director
2 months ago
Job Summary
Northwest Territories Tourism is seeking a highly skilled and experienced Marketing Director to lead our marketing efforts and develop strategies to increase awareness and visitation to the Northwest Territories.
Key Responsibilities
- Develop and implement a comprehensive marketing plan to achieve the organization's goals and objectives.
- Lead a small team in Yellowknife and work with external partners, including General Sales Agents and contractors, to execute marketing initiatives.
- Manage the Agency of Record (AOR) contract and ensure expenses align with budget.
- Negotiate and oversee contracts with General Sales Agents and establish partnership agreements with Destination Canada and other contractors.
- Monitor performance of marketing initiatives and direct day-to-day implementation to ensure maximum return on marketing investments.
- Prepare funding applications for additional marketing resources and oversee implementation of additional marketing programs.
- Ensure quarterly and annual reporting to funding partners for all marketing initiatives.
- Oversee research projects undertaken as part of marketing initiatives.
Requirements
- Knowledge of the territorial, national, and international tourism industry, marketing trends, and techniques.
- Ability to develop and manage complex marketing plans with complex budgets and budget spreadsheets.
- Strong analytical abilities with respect to marketing program performance metrics and related data and industry trends.
- Ability to negotiate partnership agreements and manage relationships successfully to ensure delivery on commitments by business partners and contractors.
- Ability to manage people for high-performance teams, coaching staff to grow organizational capacity.
Education and Experience
- Diploma or undergraduate degree in marketing or business administration.
- At least five years of experience in a marketing position with a Destination Marketing Organization, Government tourism office, or private sector business.
Working Conditions
- Must be motivated, flexible, willing to travel, and able to handle multiple deadlines with a positive perspective.
- Must demonstrate success in working with multiple stakeholders to achieve results for the tourism industry.
- Must have a valid passport.
