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Strategic Marketing Director

1 week ago


Canada Drastic Drinks Full time

At Drastic Drinks Inc., we're redefining hydration by combining exceptional taste with real functionality. Our mission is to create refreshing, high-quality beverages that indulge the senses while keeping you optimally hydrated.

Role Overview

We are seeking a highly skilled Chief Marketing Officer (CMO) to join our team on a part-time or full-time equity-only basis. As CMO, you will be responsible for leading the marketing department, developing strategic marketing plans, conducting market research, and overseeing public relations. You will collaborate closely with the CEO and executive leadership team to ensure marketing efforts align with business goals.

Key Responsibilities
  • Develop and execute comprehensive marketing strategies to drive sales growth and brand awareness.
  • Conduct market research to identify trends and opportunities in the beverage industry.
  • Oversee public relations efforts to maintain a strong brand reputation.
  • Collaborate with cross-functional teams to develop and implement marketing campaigns.
Requirements
  • Expertise in market planning and research.
  • Proficiency in public relations and marketing management.
  • Strong background in sales and strategy development.
  • Excellent leadership and team management skills.
  • Exceptional communication and interpersonal skills.
Preferred Qualifications
  • Experience with both marketing and accounting to manage budgets and align financial goals with marketing strategies.