Digital Media Specialist

2 months ago

Hamilton, Ontario, Canada McMaster University Full time

Job Summary:

We are seeking a highly skilled Digital Media Specialist to join our team at McMaster University. The successful candidate will be responsible for developing and administering the department's official social media and digital content presence, working closely with the manager and team to create, implement, track and monitor the online communication strategy.

Purpose and Key Functions:

  • Manage social media campaigns and presence in social networking sites, posting on relevant blogs and seeding content into social applications.
  • Understand the target audience for each social media account, help to develop and post engaging, relevant and timely content in a variety of media including photographs, video that support Faculty, Department and Program goals.
  • Monitor the impact of social media and digital programs, and analyze, review, and report on effectiveness of campaigns in order to make adjustments for maximum results.
  • Monitor social media including trends and applications.
  • Work closely with the manager and team to develop and implement appropriate policies and procedures related to social media, online digital presence to complement social media campaigns and the delivery of campus-wide messaging, ensuring that all posts and activity complements the University's overall strategic plan and stated priorities.
  • Maintain and update social media guidelines.
  • Design and deliver social media and digital campaigns to achieve outreach goals.
  • Work with faculty and staff to generate online and social media content and reach desired audiences.
  • Educate faculty and staff on the guidelines as well as best practices for social media.
  • Analyze current electronic initiatives and strategies for effectiveness of the programs.
  • Explore new media channels to engage with audiences.
  • Gather web site and digital material from a variety of sources; edits, proofs and posts content.
  • Write and procure from available sources web site and digital content related to news, research, events, recruitment, and activities postings.
  • Ensure that all web site content is uploaded to the site on a timely basis, refreshed and updated.
  • Ensure information and design flow adheres to branding specifications and is conducive to a user friendly find and view pattern.
  • Rework existing web sites, styling and content coding to provide minor alterations.
  • Help to optimize website content for the team and other units, by utilizing search engine optimization best practices and by implementing keyword content strategies.
  • Evaluate all content for its value in search engine optimization according, but not limited to, key word frequency, key word density, and formatting.
  • Convert content, images, and forms into standard compliant HTML coding.
  • Develop new functionality, original designs, elements and code to enhance existing web sites.
  • Plan, schedule, and monitor own work within short time horizons.
  • Maintain records and prepare documentation related to activities including resources such as web pages and databases.
  • Create communication, marketing, and dissemination tools and content for diverse audiences in print and electronic formats
  • Gather information and help to create presentations for diverse audiences within specified guidelines
  • Collaborate with program staff to plan, coordinate, and implement various communication projects
  • Provide recommendations on the future development of communication strategy structure, function, and activity.
  • Communicate with various members of the community to explain the background roles, functions, activities, products, and services of the program.
  • Participate in regular staff meetings and provide specialized communication information
  • Write a variety of documents such as correspondence, procedure manuals, reports, and minutes
  • Collect, verify, and input data into a variety of spreadsheets and databases
  • Update and maintain information on websites.
  • Remain current with frequent changes to software and multi-media mediums.

Requirements:

  • Bachelor's Degree in Digital Media, Communications, Marketing or a related field.
  • Three (3) years of relevant experience.

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