Digital Media Strategist
1 day ago
Job Title: Digital Media Strategist - Social Media Campaigns
Estimated Salary: $65,000 - $90,000 per year
This is a full-time position at McMaster University. We are seeking a highly skilled digital media strategist to lead our social media campaigns and develop a robust online presence.
About the Job:
We are looking for a talented professional with expertise in developing and implementing effective social media strategies that engage our target audience and drive meaningful results. The ideal candidate will have a strong understanding of social media platforms, including Instagram, Facebook, Twitter, LinkedIn, and other similar community sites.
Responsibilities:
- Manage social media campaigns and presence on various social networking sites.
- Develop and post engaging content that supports faculty, department, and program goals.
- Analyze and report on the impact of social media programs to make adjustments for maximum results.
- Monitor trends and applications in social media and stay up-to-date with frequent changes to software and multimedia mediums.
- Work closely with the manager and team to develop and implement policies and procedures related to social media and online digital presence.
- Maintain and update social media guidelines.
- Design and deliver social media and digital campaigns to achieve outreach goals.
- Collaborate with faculty and staff to generate online and social media content and reach desired audiences.
- Educate faculty and staff on best practices for social media.
Requirements:
- Bachelor's Degree in Digital Media, Communications, Marketing, or a related field.
- Three (3) years of relevant experience.
About Us:
McMaster University is a world-renowned institution of higher learning, dedicated to teaching, research, and service. Our university is committed to fostering a diverse and inclusive environment that promotes academic excellence and creativity.
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