Senior Product Marketing Manager

4 weeks ago


Toronto, Ontario, Canada Thomson Reuters Full time

About the Role

We are seeking a highly skilled Senior Product Marketing Manager to drive the development and implementation of integrated product marketing strategies for our Corporates Legal solution portfolio. As a key member of our team, you will be responsible for managing and owning a wide range of essential product marketing activities necessary to increase product awareness and usage, enable sales channels, position and message products, launch new products, and drive retention.

Key Responsibilities

  • Develop and implement cross-functional go-to-market launch plans, including tracking the status of deliverables against plan.
  • Deliver and lead development of high-impact product marketing activities to generate product awareness, customer usage and retention, market leadership, and enable new sales and up-selling/cross-selling for the Corporates Legal solution portfolio.
  • Work closely with internal and external teams, including advisory and technology partners, our partner and alliances teams, channel enablement, inbound product marketing, product management, sales, demand generation, campaign planning, and our content center of excellence to develop and execute product marketing programs and initiatives.
  • Report to key stakeholders on program status and activities.
  • Develop positioning and market-facing messaging that reflects keen awareness of customer needs and promotes our Legal technology products and Legal research products in the Corporates market.
  • Ensure messaging consistency when communicating solution-specific value propositions to the market and internal/external teams and develop materials/tools that support the channels/segments in meeting their pipeline, sales and revenue goals.
  • Present as a thought leader and educator at events, conferences, and webinars to internal and external audiences. Create messaging for events.
  • Develop high-impact/quality marketing materials such as sell sheets, web pages, videos, battlecards, pitch decks, and case studies for assigned Corporates Legal portfolio solutions.
  • Collaboratively drive new sales, renewal rates and overall market success across product management, demand generation and segment marketing and sales.

About You

We're looking for a candidate with 6+ years of B2B and B2C product marketing experience, a Bachelor's degree (or equivalent) with a concentration in Product Marketing/Marketing, or business, or legal, and strong familiarity with technology and research tools for corporate legal departments. You should have experience building go-to-market strategies across segments, regions, and with partners, and be able to lead and influence actions toward set goals in highly matrixed organizations and cross-functional settings.

What's in it For You?

You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through a comprehensive benefits package, including market competitive health, dental, vision, disability, and life insurance programs, a competitive 401k plan with company match, and a hybrid work model that allows for flexibility and work-life balance.



  • Toronto, Ontario, Canada Thomson Reuters Full time

    About the RoleWe are seeking a highly skilled Senior Product Marketing Manager to drive the development and implementation of integrated product marketing strategies for our Corporates Legal solution portfolio. As a key member of our team, you will be responsible for managing and owning a wide range of essential product marketing activities necessary to...


  • Toronto, Ontario, Canada Thomson Reuters Full time

    About the RoleWe are seeking a skilled Senior Product Marketing Manager to drive the development and implementation of integrated product marketing strategies for our Corporates Legal solution portfolio. This role will lead the development and execution of cross-functional go-to-market launch plans, ensuring timely and successful product launches.Key...


  • Old Toronto, Ontario, Canada Intello Technologies Inc. Full time

    Senior Product Marketing ManagerAt Intello Technologies Inc., we are seeking a Senior Product Marketing Manager to drive the development and delivery of mid to long-term strategies for our Mobility brands and products.The ideal candidate will have a strong background in product management, strategy, or product marketing, with a proven track record of...


  • Toronto, Ontario, Canada Electronic Arts Inc Full time

    Requisition Number: 185353Position Title: Manager, Global Brand ManagementThe Future of EntertainmentOur Marketing team plays a crucial role in shaping the future of entertainment by building content, culture, and community around our brands. We empower audiences to engage with our interactive experiences, driving innovation and growth.About the RoleWe are...


  • Toronto, Ontario, Canada DARVIZEH MARKETING EXPERTS INC Full time

    We are seeking a highly skilled Senior Marketing Strategist to join our team at Darvizeh Marketing Experts Inc. This is a permanent position, working 40 hours per week with an estimated salary of $75,000-$90,000 per year.Job DescriptionThe Senior Marketing Strategist will be responsible for developing and implementing comprehensive marketing strategies that...


  • Toronto, Ontario, Canada Verve Senior Living Full time

    About the RoleWe are seeking a highly motivated and experienced Senior Living Marketing Specialist to join our team at Verve Senior Living. As a key member of our marketing team, you will be responsible for developing and implementing effective marketing strategies to achieve occupancy targets.Key ResponsibilitiesDevelop and implement home-specific marketing...


  • Toronto, Ontario, Canada ApplyBoard Full time

    Job OverviewApplyBoard is seeking a Senior Product Marketing Manager to lead our product marketing portfolio globally.


  • Toronto, Ontario, Canada KPMG-Canada Full time

    Unlock Your Potential as a Senior Product ManagerAt KPMG in Canada, we're seeking a talented Senior Product Manager to join our team. As a key member of our Digital Marketing department, you'll play a crucial role in shaping the future of our public website.The OpportunityWe're looking for a seasoned product owner with a strong background in marketing...


  • Toronto, Ontario, Canada Marketing Automation Canada Full time

    Marketing Automation Canada is seeking a highly skilled Senior Digital Marketing Professional to join our team.We offer an annual salary of $70,000 - $90,000 CAD based on experience and qualifications.About the RoleThis is a full-time position with 40 hours per week. You will be working in a dynamic environment where you will have the opportunity to develop...

  • Product Lead

    5 days ago


    Toronto, Ontario, Canada Senior Discovery Tours] Full time

    OverviewSenior Product Manager at Senior Discovery ToursJob DescriptionWe are seeking a highly skilled Senior Product Manager to lead our product development and drive business growth. As a key member of our team, you will be responsible for defining product vision, strategy, and roadmap. You will work closely with cross-functional teams to ensure successful...


  • Old Toronto, Ontario, Canada Tipalti Full time

    Job Title: Senior Product Marketing ManagerTipalti is a leading fintech company that enables finance professionals to modernize the entire payables operation. We are a well-funded, late-stage start-up backed by high-profile investors.About the Role:We seek a strategic and customer-centric Senior Product Marketing Manager to join our marketing team. Reporting...


  • Old Toronto, Ontario, Canada Float Financial Solutions Inc. Full time

    Senior Product Marketing Manager, GrowthFloat Financial Solutions Inc. is seeking a Senior Product Marketing Manager, Growth to join our team in Toronto, Ontario. As a key member of our growth team, you will be responsible for designing and building comprehensive cross-channel campaigns and always-on flows for the post-acquisition customer lifecycle.Key...


  • Old Toronto, Ontario, Canada Croesus Finansoft, Inc. Full time

    Job SummaryCroesus Finansoft, Inc. is seeking a highly experienced Senior Product Marketing Manager to lead the development and execution of our product marketing strategy for the North American and European markets. This role requires a minimum of 10 years of experience in wealth management marketing, specifically wealth management technology solutions.Key...


  • Toronto, Ontario, Canada Float Financial Solutions Inc. Full time

    About Float Financial Solutions Inc.Float Financial Solutions Inc. is on a mission to simplify finance for Canadian businesses, empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform, Float enables businesses to streamline spending and optimize cash flow, so they can focus on what matters most: growth. As one of...


  • Toronto, Ontario, Canada ApplyBoard Full time

    The OpportunityWe are seeking a highly skilled Senior Product Marketing Manager to lead our product marketing portfolio globally. This individual will be responsible for driving the development and execution of our product marketing strategy across all markets, playing a pivotal role in the positioning, prioritization, and go-to-market of our products,...


  • Toronto, Ontario, Canada HelloFresh Full time

    At HelloFresh, we're on a mission to revolutionize the way people cook and eat at home.We're seeking an exceptional Senior Product Marketing Leader to join our team in driving revenue growth and user engagement across our core brands - HelloFresh and Chefs Plate. This is a fantastic opportunity for a seasoned marketing professional with a passion for product...


  • Toronto, Ontario, Canada Loblaw Companies Ltd - Head Office Full time

    Job DescriptionLoblaw Digital is seeking a strategic marketing leader to drive the expansion and growth of Loblaw Advance. Loblaw Advance offers a unique set of assets and capabilities for planning and delivering advertising that helps consumer brands more effectively reach customers who will love their products.The Senior Manager, Marketing will translate...


  • Toronto, Ontario, Canada Marketing Automation Canada Full time

    Job Title: Marketing Communications ManagerRole Summary:As a Marketing Communications Manager at Marketing Automation Canada, you will be responsible for developing and implementing strategic marketing communications plans to promote our company's products and services. The successful candidate will have a proven track record of creating effective marketing...


  • Toronto, Ontario, Canada Float Financial Solutions Inc. Full time

    About FloatFloat is a leading fintech company that provides innovative financial solutions to Canadian businesses. As a fast-growing company, we're committed to delivering exceptional customer experiences and disrupting the traditional finance industry.Job DescriptionWe're seeking a highly skilled Senior Product Marketing Manager, Growth to join our...


  • Old Toronto, Ontario, Canada Floatcard Full time

    About FloatFloat is a leading fintech company that provides innovative financial solutions to Canadian businesses. We're a team of passionate and entrepreneurial individuals who are dedicated to making finance more accessible and saving businesses time and money.At Float, we believe in the importance of customer feedback and qualitative insights. We take a...