Senior Product Marketing Manager
4 weeks ago
About the Role
We are seeking a highly skilled Senior Product Marketing Manager to drive the development and implementation of integrated product marketing strategies for our Corporates Legal solution portfolio. As a key member of our team, you will be responsible for managing and owning a wide range of essential product marketing activities necessary to increase product awareness and usage, enable sales channels, position and message products, launch new products, and drive retention.
Key Responsibilities
- Develop and implement cross-functional go-to-market launch plans, including tracking the status of deliverables against plan.
- Deliver and lead development of high-impact product marketing activities to generate product awareness, customer usage and retention, market leadership, and enable new sales and up-selling/cross-selling for the Corporates Legal solution portfolio.
- Work closely with internal and external teams, including advisory and technology partners, our partner and alliances teams, channel enablement, inbound product marketing, product management, sales, demand generation, campaign planning, and our content center of excellence to develop and execute product marketing programs and initiatives.
- Report to key stakeholders on program status and activities.
- Develop positioning and market-facing messaging that reflects keen awareness of customer needs and promotes our Legal technology products and Legal research products in the Corporates market.
- Ensure messaging consistency when communicating solution-specific value propositions to the market and internal/external teams and develop materials/tools that support the channels/segments in meeting their pipeline, sales and revenue goals.
- Present as a thought leader and educator at events, conferences, and webinars to internal and external audiences. Create messaging for events.
- Develop high-impact/quality marketing materials such as sell sheets, web pages, videos, battlecards, pitch decks, and case studies for assigned Corporates Legal portfolio solutions.
- Collaboratively drive new sales, renewal rates and overall market success across product management, demand generation and segment marketing and sales.
About You
We're looking for a candidate with 6+ years of B2B and B2C product marketing experience, a Bachelor's degree (or equivalent) with a concentration in Product Marketing/Marketing, or business, or legal, and strong familiarity with technology and research tools for corporate legal departments. You should have experience building go-to-market strategies across segments, regions, and with partners, and be able to lead and influence actions toward set goals in highly matrixed organizations and cross-functional settings.
What's in it For You?
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through a comprehensive benefits package, including market competitive health, dental, vision, disability, and life insurance programs, a competitive 401k plan with company match, and a hybrid work model that allows for flexibility and work-life balance.
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