Marketing and Customer Engagement Specialist

2 weeks ago

Toronto, Ontario, Canada Canadian Tire Corporation Full time

About Canadian Tire Corporation

We are a leading retailer in Canada, offering a wide range of products and services. Our Personalization Pod team is an agile, customer-focused group that relies on data for marketing efforts to reach customers on a more personal level.

Estimated Salary: $80,000 - $110,000 per year

Job Description

The Marketing and Customer Engagement Specialist will primarily be responsible for planning, executing, and reporting on customer-focused campaigns. This position is key to supporting efforts to increase loyalty engagement across Canadian Tire.

  1. Draft detailed marketing plans with clear objectives and requirements.
  2. Work closely with data analysts on the team to identify target audience segments and establish communication strategies to effectively reach them.
  3. Liaise with cross-functional teams for campaign planning, creation of assets, and execution of key marketing campaigns.
  4. Build out app campaigns such as push notifications, popups, and content cards, monitor campaign metrics and modify as necessary.
  5. Measure the success of marketing campaigns by analyzing metrics, identifying trends, and opportunities for improvements.
  6. Ensure generated insights meet standards of analytical and statistical rigour, highlighting gaps where necessary.
  7. Build and communicate reports on marketing efforts and campaigns providing data-driven insights, key learnings and next steps.
  8. Identify and troubleshoot issues as they arise with an entrepreneurial mindset, and provide scalable resolution with follow-through.
  9. Work on ad-hoc projects that leverage multiple internal and external sources of data such as sales, digital analytics, loyalty, etc.

Requirements and Qualifications

To succeed in this role, you will need:

  • A B.S. in Marketing, Business, or a related field.
  • 2+ years of relevant work experience.
  • Proven experience in marketing campaign planning, design and execution.
  • Knowledge of customer segmentation and targeting strategies.
  • Proficiency with Braze or similar customer engagement platforms.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent communication skills for effective collaboration with design teams and stakeholders.
  • Detail-oriented with strong organizational skills to manage multiple projects simultaneously.
  • Familiarity with digital marketing metrics and analytics tools, and ability to create compelling reports and presentations on campaign performance.
  • Experience working with cross-functional teams in a fast-paced environment.
  • Strong ability to adapt to rapid changes in project requirements and priorities.
  • Experience with visualization platforms such as Looker or Google Data Studio is a plus.
  • Knowledge of SQL and Python is a plus.

Benefits

We offer a comprehensive benefits package including medical, dental, and vision coverage, as well as a generous pension plan and employee discounts.

Hybrid Work Model

We value flexibility and have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes.

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