Marketing Automation Specialist
1 week ago
We are seeking an experienced Marketing Automation Specialist to join our team at Ataccama. As a key member of our marketing department, you will be responsible for designing and implementing comprehensive marketing automation strategies that drive customer engagement and lead nurturing efforts.
Key Responsibilities:
- Automation Strategy Development: Develop and implement data-driven marketing automation strategies to enhance customer engagement and lead qualification processes.
- Campaign Execution: Collaborate with cross-functional teams to create and manage automated marketing campaigns, including email marketing, lead scoring, and audience segmentation.
- Data Analysis and Reporting: Analyze performance metrics from automated campaigns and provide actionable insights to improve strategies and achieve business objectives.
Requirements:
- Bachelor's Degree in Marketing, Business, Communications, or a related field.
- Minimum 5 years experience in marketing automation or related roles.
- Proficiency in marketing automation platforms HubSpot, Marketo or Pardot, CRM systems Salesforce, and analytics tools Google Analytics.
What We Offer:
- An estimated annual salary of $90,000 - $120,000 depending on experience.
- A comprehensive benefits package, including health, vision, and dental benefits, as well as a 401(k) plan.
- Ongoing training and professional development opportunities.
Join us at Ataccama and take your career to the next level
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