Marketing Automation Specialist

1 week ago


Toronto, Ontario, Canada Ataccama Full time
Unlock Your Potential in Marketing Automation

We are seeking an experienced Marketing Automation Specialist to join our team at Ataccama. As a key member of our marketing department, you will be responsible for designing and implementing comprehensive marketing automation strategies that drive customer engagement and lead nurturing efforts.

Key Responsibilities:

  • Automation Strategy Development: Develop and implement data-driven marketing automation strategies to enhance customer engagement and lead qualification processes.
  • Campaign Execution: Collaborate with cross-functional teams to create and manage automated marketing campaigns, including email marketing, lead scoring, and audience segmentation.
  • Data Analysis and Reporting: Analyze performance metrics from automated campaigns and provide actionable insights to improve strategies and achieve business objectives.

Requirements:

  • Bachelor's Degree in Marketing, Business, Communications, or a related field.
  • Minimum 5 years experience in marketing automation or related roles.
  • Proficiency in marketing automation platforms HubSpot, Marketo or Pardot, CRM systems Salesforce, and analytics tools Google Analytics.

What We Offer:

  • An estimated annual salary of $90,000 - $120,000 depending on experience.
  • A comprehensive benefits package, including health, vision, and dental benefits, as well as a 401(k) plan.
  • Ongoing training and professional development opportunities.

Join us at Ataccama and take your career to the next level



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