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Marketing Automation Specialist

1 month ago

Toronto, Ontario, Canada Ataccama Full time

Ataccama is committed to providing an innovative and engaging work environment for our customers.

Job Title: Marketing Automation Specialist - Customer Engagement Expert

We are seeking a highly skilled Marketing Automation Specialist - Customer Engagement Expert to join our team. As a key member of our marketing department, you will be responsible for designing and implementing comprehensive marketing automation strategies that enhance customer engagement and lead nurturing efforts.

Key Responsibilities:
  • Design and implement automated marketing campaigns, including email marketing, lead scoring, and audience segmentation, to drive engagement and conversion.
  • Owning email campaigns and optimization in Hubspot focusing on design, automation workflows, and performance analysis to drive engagement and conversions.
  • Collaborate with cross-functional teams, including content, product marketing, and marketing operations, to ensure alignment of automation efforts with overall marketing objectives.
  • Ensure all automated marketing activities comply with relevant regulations and industry best practices.
Requirements:
  • Bachelor's Degree in Marketing, Business, Communications, or a related field.
  • Minimum 5 years experience in marketing automation or related roles.
  • Proficiency in marketing automation platforms (HubSpot, Marketo, or Pardot), CRM systems (Salesforce), and analytics tools (Google Analytics).
  • Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions.
  • Excellent written and verbal communication skills, with the ability to create compelling marketing content.
  • Strong organizational skills and the ability to manage multiple projects simultaneously.
Estimated Salary Range: $80,000 - $110,000 per year

In addition to your salary, you can expect to receive a range of benefits, including long-term incentive programs, a 'bring your friend' referral program, and access to online courses and company training programs.

Ataccama offers a dynamic and supportive work environment that values innovation, teamwork, and customer satisfaction.