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Data & Analytics Lead - Advanced Analytics and Performance Marketing

2 months ago

Vancouver, British Columbia, Canada Aritzia Full time
Job Title: Data & Analytics Lead - Advanced Analytics and Performance Marketing

The Data & Analytics Department at Aritzia is seeking a highly skilled Data & Analytics Lead to join our team. As a key member of our department, you will be responsible for leading the build of the Advanced Analytics capability in support of Aritzia's Digital division, with a specific focus on supporting Digital Paid Media and Performance Marketing.

Key Responsibilities:
  • Lead out on the build of the Advanced Analytics capability in support of Aritzia's Digital division, with a specific focus on supporting Digital Paid Media and Performance Marketing
  • Work with the appropriate Business Support partners to drive data-informed decisions in support of corporate objectives
  • Tackle Advanced Analytics use cases related to areas such as incrementality testing, customer lifetime value, attribution modeling and causal impact
  • Develop insights to support these use cases including: Descriptive insights to understand what has happened and why. Creating new metrics, measurement plans and A/B experiments to track the success and opportunities of key initiatives. Performing trend analysis, pattern discovery and statistical analysis.
  • Predictive insights to understand what is likely to happen and when. Using advanced analytics techniques such as scenario analysis, rule-based modeling, and AI/Machine Learning
  • Prescriptive insights to recommend what is most optimal to do to influence events. Taking into account all possible factors in a scenario and suggesting actionable takeaways to human and system decision makers
  • Maximize the value of insights through effective storytelling, influence stakeholders to take action and measure the impact of these actions
  • Provide technical leadership to elevate the analytics acumen amongst the team and stakeholders
Requirements:
  • Proven and best-in-class skills, education and/or applicable certifications in: Interpreting and analyzing data using advanced statistical techniques and leveraging tools such as Google Analytics, SQL, Python/R, BigQuery/BigQuery ML, and Google Co-Lab (Notebooks)
  • Background in Paid Media, Performance Marketing, and/or eCommerce is preferred
  • Designing and conducting geo-experiments to measure the impact of online advertising. This includes knowledge of matched market tests, holdout groups, and incrementality measurement techniques
  • Providing technical leadership to other Data Analysts with mentorship, training documentation and peer review
  • A commitment to learn, apply, champion and enrich Aritzia's Values and Business and People Leadership principles
  • The skills to collaborate strategically with cross-functional partners in the pursuit of operational efficiency, continuous growth, and shared business outcomes
  • The ability to set clear objectives and champion data-informed decisions within eCommerce and Performance Marketing teams
  • A dedication to quality and investing in results and new business opportunities that add value
  • A deep understanding and commitment for the industry in which we operate
  • A key representation of Aritzia's brand, aesthetic and style fundamentals while setting trends and influencing culture
What We Offer:
  • A competitive salary range of $120,000 - $170,000 CAD per year
  • A comprehensive benefits package, including medical, dental, and vision coverage
  • A generous product discount program, allowing you to enjoy Aritzia's products at a discounted rate
  • A-OK Commissary & Café, providing a private oasis for employees to enjoy curated, subsidized Everyday Luxury dining
  • The SET, a state-of-the-art fitness studio and gym, offering custom-created classes and personal training
  • Aritzia Virtual Wellness, providing 24/7 resources to support employees in their wellbeing goals
  • Aspirational Workplace, designed to be spaces of creativity, productivity, and inspiration
  • Amenities, including a private parent's room, shower facilities, bike rooms, and more
  • The Extras, including dry-cleaning, hotel and restaurant discounts, self-care promos, and on-site medical care