Product Marketing Director
3 weeks ago
We are seeking a seasoned Product Marketing Director to join our team at Varicent. As a key member of our organization, you will play a critical role in furthering our key go-to-market initiatives and supporting product, marketing, and sales effectiveness.
Key Responsibilities- Develop and Execute Go-to-Market Strategies
- Guide the development of differentiated positioning, messaging, and buyer personas to impact the development of compelling content to communicate value and support sales cycles.
- Support the execution of go-to-market strategies and programs for assigned offerings.
- Market Research and Analysis
- Perform market, customer, and competitive research to segment the market, produce buyer insights, and identify new product opportunities.
- Product Messaging and Positioning
- Lead the development of new product/feature messaging and support product management teams in roadmap development.
- Marketing Program Development
- Support the development of marketing programs that drive awareness, engagement, and pipeline.
- Collaboration and Leadership
- Collaborate with cross-functional teams, including marketing, product management, engineering, sales, customer success, and services teams.
- Provide leadership and guidance to ensure successful project execution and outcomes.
- Experience
- 10+ years of B2B technology experience, ideally in the sales performance management space.
- Minimum of 5-7 years in product marketing roles.
- Track Record
- Ability to provide examples of go-to-market strategies and programs for prior roles in enterprise technology or service providers, with corresponding impact to revenue contribution.
- Education
- Bachelor's degree in marketing or business, or bachelor's degree in computer science or engineering.
- Master of Business Administration is ideal.
- Skills
- Natural, authentic storytelling ability.
- Strong creation of new, impactful positioning and messaging.
- Highly familiar with messaging frameworks and storytelling methodologies.
- Clear, compelling written and verbal communications.
- Collaborative, autonomous work style, and supportive team member.
- Knowledge or direct experience with SPM technologies (Varicent and competitors).
- Good eye for evaluating creative designs that will resonate with target buyers.
- Open to experimenting with new approaches, testing hypothesis, and establishing KPIs to determine effectiveness.
- Ability to analyze and interpret disparate datasets to derive insights and change direction based on results.
- Significant project planning and management experience for cross-functional, metrics-driven projects.
- Build relationships with functions outside of product marketing, including marketing, product management, engineering, sales, customer success, services, and ops teams.
- Consensus building leadership style, decisive decision-maker, persuasive influencer.
- Established relationships with analyst community and other influencers (associations, thought leaders, partners, etc.).
- 1-3 Months
- Create/update product positioning and messaging for assigned offering(s).
- Create and communicate project plans for aligning work to OKRs and key objectives.
- 4-6 Months
- Execution and demonstration of progress on top projects.
- 7 Months & Beyond
- At least one major initiative complete with metrics to demonstrate outcomes and impact.
- Clear progress towards FY25 targets and goals for respective product responsibilities.
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