Product Marketing Director

4 days ago

Toronto, Ontario, Canada Fable Full time $160,000 - $190,000
About Fable

Fable is a pioneering company that empowers businesses to create inclusive digital experiences for over 1 billion people with disabilities. As a leader in digital accessibility, we've been recognized as one of the top startups in Canada and a Most Innovative Company in Design by Fast Company.

Director of Product Marketing Role

We're seeking a seasoned Product Marketing Director to join our team and drive our mission forward. As a key member of our marketing team, you'll play a crucial role in shaping our go-to-market strategy, identifying new opportunities, and guiding the direction of our product roadmap.

Key Responsibilities
  1. Lead market research and analysis to uncover new opportunities and generate buyer insights that inform strategic decisions.
  2. Craft and refine our brand narrative and differentiated market positioning, ensuring all teams are aligned on the problems we solve, who we solve them for, and the unique value we deliver.
  3. Enhance customer lifecycle management by partnering with customer success and marketing teams to define the customer journey and develop impactful programs that support customers at each stage.
  4. Establish clear success metrics for product marketing initiatives and regularly report on progress and impact to executive leadership.
Requirements
  • Minimum 8 years of experience in B2B SaaS, with at least 5-7 years in a Product Marketing role.
  • Experience in a small marketing team, operating as the sole Product Marketer, with the ability to lead a team in the future.
  • Bachelor's degree in Marketing, Business, or a related field (or highly equivalent professional experience).
  • Proven track record as a PMM leader with examples of go-to-market strategies and product marketing work delivered in previous roles.
  • Highly collaborative team player with a knack for building cross-functional relationships and alignment across teams.
What We Offer

We provide a competitive compensation package, including stock options, career progression, professional development, and comprehensive benefits. If you're passionate about digital accessibility and want to join a dynamic team, please submit your application, including your resume and a cover letter, to https://www.fable.com/careers and include the subject line "Director of Product Marketing job application."

Salary: $160,000 to $190,000 CAD OTE (on-target earnings), depending on experience and role fit.

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