Digital Analyst

2 weeks ago

Kitchener, Ontario, Canada D2L Full time
Job Summary

The Digital Analyst is a key role in our Web Team, responsible for driving business results through the development and execution of world-class analytics. As a critical thinker and problem solver, you will explore data, formulate insights, and drive action to optimize our digital marketing content and campaigns.

Key Responsibilities
  • Track, monitor, and interpret customer behavior across D2L sites and apps, and campaign channels to identify opportunities for improvement.
  • Develop and execute a measurement plan using available tools and data to drive business results.
  • Collaborate with the Digital and Marketing teams to build and develop a world-class digital B2B experience.
  • Work with internal stakeholders to track requests, analyses, and reporting, and partner with Marketing and SalesOps, BI Teams, etc., to craft technical analytic tracking requirements.
  • Own campaign, web, and SEO performance reporting across the organization, and partner with marketing channel owners to resolve tracking issues and derive insights and optimizations.
  • Prepare executive-ready presentations summarizing findings and recommendations, and automate reports and dashboards that the organization finds valuable.
  • Work with Web, BI, Marketing, and SalesOps, and other stakeholders to identify consistent and relevant business and technical solutions.
  • Use clickstream, user behavior, and conversion patterns to identify potential issues in near real-time and aid proactive issue resolution with tech partners.
  • Serve as a subject matter expert (SME) to help coach those in the organization around digital analytics data.
Requirements
  • 3+ years of experience in marketing analytics, web analytics, or database marketing.
  • 3+ years' experience working with web analytics packages (primarily using Google Analytics), and with various marketing channels to scope and implement their technical tracking requirements (pixels, URL tracking, etc.).
  • Proficiency with command-line statistical analysis software (e.g., SAS or R), SQL, Microsoft Excel/PowerPoint/PowerBI/Tableau, Salesforce, and Marketo or similar CRM and MAS systems.
Competencies
  • Planning and Execution: Can develop and execute a measurement plan using the tools and data available.
  • Strategic Thinking: Thinks past the initial request to find opportunities to provide a larger impact on a project through their position as a SME.
  • Research and Analysis: Can find, filter, and synthesize the data into actionable insights using the available tools. Able to apply findings to business problems to lift revenue and profits.
  • Innovation and Problem Solving: Able to find and suggest areas of improvement to existing procedures and processes. Able to find solutions to problems that arise in the reporting process.
  • Collaboration: Works well independently but excels when working as part of a team to achieve a common goal.
  • Presentation and Communication: Effective presentation and communication skills are crucial for delivering insights from analysis to various stakeholders, both internally and externally.
  • Project Management: The ability to plan, execute, and manage multiple reporting initiatives simultaneously.
  • Business Acumen: Understands marketing principles and sales cycles.
Education Recommendations
  • Bachelor's degree, preferably in Business, Marketing, or a quantitative field like Economics, Mathematics, or Statistics.
  • Industry or academic certifications in Google Analytics 4, Digital Marketing Analytics, or similar.

D2L is committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop.

At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through #LifeAtD2L;

  • Impactful work transforming the way the world learns.
  • Flexible work arrangements.
  • Learning and Growth opportunities.
  • Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program.
  • 2 Paid Days off for Catch the Wave related activities like exams or final assignments.
  • Employee wellbeing (Access to mental health services, EFAP program, financial planning and more).
  • Retirement planning.
  • 2 Paid Volunteer Days.
  • Competitive Benefits Package.
  • Home Internet Reimbursements.
  • Employee Referral Program.
  • Wellness Reimbursement.
  • Employee Recognition.
  • Social Events.
  • Dog Friendly Offices at our HQ in Kitchener, Winnipeg, Vancouver, and Melbourne.

D2L is committed to a fair and inclusive work environment. We are an equal opportunity employer that hires and attracts talent regardless of age, race, creed, color, religion, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, status as a protected veteran or any other legally protected grounds and will not discriminate on these bases. We draw on diversity of thought and experience to reflect the rich array of cultures representing our broad customer base and we seek talent with diversity of life experiences and perspectives from around the world. If you have special accessibility requirements that need to be considered during the recruitment process, please let us know by emailing us at and a member of our HR team will get back to you. Information received relating to accommodation needs of applicants will be addressed confidentially. D2L maintains a drug-free workplace.

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