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Digital Analyst

2 months ago

Kitchener, Ontario, Canada D2L Full time
About the Role

We are seeking a highly skilled Digital Analyst to join our team at D2L. As a Digital Analyst, you will play a critical role in helping us drive business results through the development and execution of world-class analytics.

Key Responsibilities
  • Collaborate with the Digital and Marketing teams to build and develop a world-class digital B2B experience.
  • Work with internal stakeholders to track requests, analyses, and reporting, and partner with Marketing and SalesOps, BI Teams, etc., to craft technical analytic tracking requirements.
  • Own campaign, web, and SEO performance reporting across the organization, and partner with marketing channel owners to resolve tracking issues and derive insights and optimizations.
  • Answer key business questions through analyses, reporting, and dashboards using toolsets available to the teams (Google Analytics 4, Google Tag Manager, Excel, Looker Studio, Supermetrics, PowerBI, Salesforce, Tableau, etc.).
  • Prepare executive-ready presentations summarizing findings and recommendations, and automate reports and dashboards that the organization finds valuable.
  • Work with Web, BI, Marketing, and SalesOps, and other stakeholders to identify consistent and relevant business and technical solutions.
  • Use clickstream, user behavior, and conversion patterns to identify potential issues in near real-time and aid proactive issue resolution with tech partners.
  • Support on-site A/B testing strategies as required.
  • Serve as a subject matter expert (SME) to help coach those in the organization around digital analytics data.
Requirements
  • 3+ years of experience in marketing analytics, web analytics, or database marketing.
  • 3+ years' experience working with web analytics packages (primarily using Google Analytics), and with various marketing channels to scope and implement their technical tracking requirements (pixels, URL tracking, etc.).
What We Offer
  • A competitive salary range of $55,000-$75,000 CAD.
  • A comprehensive benefits package.
  • Opportunities for professional growth and development.
  • A dynamic and inclusive work environment.