Media and Integrated Marketing Expert
4 weeks ago
The MIM Manager is a key member of the Company's media and integrated marketing team, responsible for developing and implementing media and marketing strategies that drive business growth and customer engagement. The ideal candidate will have a deep understanding of consumer goods marketing and a proven track record of delivering innovative media and marketing solutions.
Key Responsibilities
- Develop and execute media and marketing strategies that align with business objectives and customer needs.
- Lead cross-functional teams to deliver integrated marketing campaigns that drive business results.
- Collaborate with agencies and partners to develop and implement media and marketing plans.
- Monitor and analyze media and marketing performance to optimize results and improve ROI.
- Stay up-to-date with industry trends and best practices in media and marketing.
Requirements
- Bachelor's degree in Marketing or related field.
- Minimum 7+ years of experience in marketing, integrated marketing communication, and/or connections/media planning and buying.
- Proven track record of delivering innovative media and marketing solutions.
- Strong understanding of consumer goods marketing and customer needs.
- Excellent communication and collaboration skills.
Preferred Qualifications
- Leadership experience in setting strategic direction and innovation plans.
- Ability to navigate ambiguous situations and drive for clarity and action.
- Passion for innovation and desire to stay on cutting edge of media landscape.
- Strong problem-solving skills, sound judgment, and financial acumen.
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