Chief Growth Strategist
3 weeks ago
Circle Medical Technologies, Inc. is a rapidly growing telemedicine provider in the US with an impressive track record of over 100% annual growth for three consecutive years.
We are a venture-backed Y-Combinator healthcare startup on a mission to deliver high-quality primary care to people worldwide. Our team of top-tier physicians, engineers, and designers has pioneered innovative medical practices and technologies that transform how individuals access care.
To learn more about us, please visit our website.
We have an exciting opportunity within our Growth team at Circle Medical Technologies, Inc. We are seeking an experienced Senior Growth Manager (Acquisition) to spearhead new patient acquisition strategies and drive revenue growth.
This role requires a seasoned commercial leader who will oversee performance metrics, ensure target achievement, and launch and scale new acquisition channels such as partnerships, paid social media, video, out-of-home advertising, and more. As a marketing strategy owner across the entire acquisition funnel, you will be responsible for creative briefing, optimization, and reporting.
The key responsibilities include:
- Aligning patient acquisition plans with financial goals through forecasting and management of customer lifetime value (LTV), cost per acquisition (CPA), return on ad spend (ROAS), and result reporting, identifying opportunities for scale and/or improvement.
- Taking ownership of the acquisition marketing budget, ensuring effective allocation across channels to maximize return on investment (ROI).
- Improving reach, awareness, engagement, and traffic, ultimately leading to high-value user acquisition.
- Proactively identifying and executing new user acquisition opportunities, exploring new channels or media buys to generate incremental patient bookings.
- Overseeing the planning, implementation, and optimization of acquisition campaigns across various channels, including partnerships, social media, affiliate marketing, audio/video, and collaboration with digital agencies running paid search and SEO.
- Partnering and collaborating with analytics, UX, product, and engineering teams to improve on-site conversion.
- Collaborating closely with the product team to optimize landing pages, booking funnels, and other on-site interactions crucial for customer acquisition.
- Using an analytical, data-driven approach (A/B testing) and being a data-driven contributor who helps develop and analyze test results for efficient customer acquisition.
- Generating insights about our audience, market trends, and brand identity, leveraging them to build and deploy compelling campaigns that boost new users.
- Experience developing highly performing direct response creative strategies.
- Track record of scaling channels, developing and rolling out new campaigns, and comfortable managing multiple channels. Successfully scaled full-funnel media budgets across various platforms like paid social, Google (Search, PMax, YouTube), audio (radio, podcasts), forums (Reddit, Quora), direct mail, OOH, SEO, and affiliate.
- Ability to set goals, manage a budget, build forecasts, and deliver against monthly spend, CPA, LTV, and ROI targets across all forms of marketing.
- Strong analytical skills with the ability to interpret data and extract actionable information.
- Detail-oriented and highly organized with the ability to manage multiple projects simultaneously.
- Customer-obsessed with a creative mindset, caring deeply about customer experiences.
- Passion for data-driven marketing and building programs that drive incremental results.
This role offers a competitive salary range of $129,000 to $154,000 CAD annually, along with comprehensive benefits, flexible vacation time, and opportunities for professional growth and development.
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