Canada Higher Education Marketing Director

3 days ago

Fredericton, New Brunswick, Canada University of Fredericton Full time

The University of Fredericton is seeking a senior strategic leader to drive growth and expansion goals within Canada's higher education sector. As the Head of Marketing, you will be responsible for shaping and executing go-to-market strategies, combining market strategy with customer journey optimization.

About the Role
  • Develop and execute a tailored marketing strategy for the Canadian higher education market, setting and managing growth targets and efficiency metrics.
  • Collaborate with product development to adapt solutions to the Canadian audience, ensuring alignment with market demands and trends.

You will own the customer journey for UFred, optimizing from initial engagement through to enrollment, implementing targeted strategies across acquisition funnels to maximize conversion and retention.

A key aspect of this role is using data analysis to prioritize and refine growth initiatives, continuously optimizing based on performance metrics. You will also monitor trends and competitive insights, making necessary adjustments to remain competitive in the market.

In addition, you will work closely with performance marketing and sales teams to create and execute campaigns that drive demand and generate leads, manage budgets, allocate resources, and lead a high-performing team to meet revenue and growth objectives.

What We Offer

This is an exceptional opportunity to join a dynamic and fast-paced environment, working with a talented team to drive growth and expansion goals. The estimated salary for this role is approximately $90,000 - $120,000 per year, depending on experience and qualifications.

Requirements

To succeed in this role, you will need:

  • Mastery's degree in business, marketing, or a related field.
  • Proven experience in marketing, sales, or business development within Canada's higher education or a fast-paced, high-growth environment.
  • Strong data and analytical skills, with a demonstrated ability to make data-driven decisions.
  • Leadership experience with a track record of building and managing successful teams.
  • Proficiency with marketing automation tools, CRM systems, and sales technologies.

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