Senior Marketing Manager

2 days ago

Montreal, Quebec, Canada Tencent Full time
{"Job Title": "Senior Manager, Marketing", "Job Description": "About the Role

As a key member of our Global Publishing Team, you will collaborate with studio leads, community management, and regional/global publishing teams to develop and execute marketing plans that drive user acquisition for our titles across Level Infinite global markets and platforms (PC, Consoles, Mobile).

Responsibilities:
  • Develop and execute global marketing strategies, including market research, target audience analysis, brand positioning, and promotional plans to generate user acquisition.
  • Collaborate with internal teams and partners to ensure timely and high-quality execution of the global game release plan.
  • Oversee global advertising paid media for console and PC game titles, including planning, creative design, and production of user acquisition materials for global distribution projects.
  • Plan and organize global marketing events, including trade shows, media activities, social media promotions, to increase game awareness and sales.
  • Leverage creator programs to amplify user acquisition plans.
Requirements:
  • Over 5 years of experience in user acquisition deployment for console or PC games, covering the entire lifecycle of game deployment.
  • Experience in global game channel deployment and user growth, or experience related to brand and market penetration growth with budget management.
  • Data-driven mindset, with experience and ability in data analysis.
  • Creative content ability, with experience in game creativity and execution.
  • Fluent in English.
What We Offer:

Competitive base pay range of $99,600 to $182,260 per year, plus a sign-on payment, relocation package, and restricted stock units. Comprehensive benefits package, including medical, dental, vision, and basic life insurance, 401(k) plan, vacation leave, paid holidays, and sick leave.

", "lang_code": "en-US"}

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