Strategic Marketing Director for Softlines and Apparel
2 weeks ago
This is a unique opportunity to lead the marketing efforts of a dynamic wholesale apparel company. As Senior Marketing Manager, you will play a pivotal role in shaping the brand's future across all marketing channels.
Estimated Salary: $120,000 - $180,000 per yearJob Description:The Senior Marketing Manager will be responsible for managing an effective promotional calendar, designing and executing marketing campaigns that align with the brand's values of sustainability, and leading seasonal product launches. They will also oversee the marketing team, including social media, email marketing, influencer marketing, affiliate marketing, and paid ads.
The ideal candidate will have a minimum of 5 years of experience in marketing within the softlines, apparel, or accessories sector and proven expertise in managing brand strategy, social media, digital marketing, and multi-channel campaigns.
Key Responsibilities:- Create and manage an effective promotional calendar encompassing all channels.
- Design and execute marketing campaigns that align with the brand's values of sustainability.
- Lead seasonal product launches, ensuring seamless integration across all business channels.
- Manage the brand's storytelling and messaging, ensuring consistency across all touchpoints.
- Oversee and lead the marketing team, including social media, email marketing, influencer marketing, affiliate marketing, and paid ads.
The ideal candidate will possess strong project management skills, a focus on meeting deadlines and achieving goals, and exceptional ability to communicate clearly and effectively with internal teams, external partners, and senior leadership.
Benefits:This is a chance to lead and innovate within a dynamic wholesale apparel company. The successful candidate will enjoy a competitive salary, opportunities for professional growth and development, and the chance to make a lasting impact in the world of fashion marketing.
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