Digital Transformation Expert
3 weeks ago
About the Role:
Merkle | Cardinal Path is a leading digital transformation company that empowers brands to harness their data and activate against it in pursuit of their business goals. We are seeking a highly skilled and experienced Digital Transformation Expert to join our team.
Key Responsibilities:
- Take a consultative approach to advise clients on current media trends and how to achieve media goals.
- Review best practices regarding technology and be a steward of first-party data strategy.
- Work with Merkle | Cardinal Path teams to develop products, go-to-market strategy, and client value propositions.
- Consult on digital marketing platform implementation, strategy, and reporting.
- Onboard new clients to Google Marketing Platform tools and provide best practices for marketing platform strategy and technical needs.
- Provide direction to clients to manage media tagging, trafficking, delivery, and campaign optimization within DV360, CM360, and SA360.
- Evaluate the client's approach to data, activation, technology, and delivery process and identify opportunities for evolving the platform to improve operational efficiency.
Requirements:
- 3+ years of digital media experience, including implementing, managing, and optimizing campaigns.
- Hands-on Display & Video 360 or programmatic experience in another platform (The Trade Desk, Amazon Marketing Cloud).
- Experience with Google Marketing Platform for media activation (DV360, CM360, SA360) and enterprise analytics platform (GA360, Adobe Analytics).
- Experience with publisher and Retail Media Network platforms (Google Ad Manager, Criteo, CitrusAd).
- Google Product certifications are preferred (We will help you obtain the required certificates if you don't have them).
- Ability to work with both technical and non-technical teams/clients to align on client media strategy and translate into the technical media execution.
- Agency or client-side experience running digital media campaigns is preferred.
What We Offer:
- A range of medical, dental, RRSP, paid time off, and other benefits.
- A strong and creative work environment that delivers better results.
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