Digital Transformation Expert

3 weeks ago

Canada Dentsu International Full time $70,000 - $85,000

About the Role:

Merkle | Cardinal Path empowers brands to harness their data and activate against it in pursuit of their business goals. Our passionate experts act as an extension of our clients' teams, leveraging their deep knowledge to help brands maximize media and technology on the path toward digital transformation. This role is remote-friendly across Canada.

Job Summary:

This role is designed for individuals who have exposure to digital media and analytics and want to grow existing skills and learn new skills. As a Senior Consultant, you will take a consultative approach and advise clients on current media trends, how to achieve media goals, review best practices regarding technology, be a steward of first-party data strategy, and work with Merkle Cardinal Path teams.

Key Responsibilities:

  • Take a consultative approach to partner with clients and be the main point of contact for media programs and projects.
  • Provide direction to clients to manage media tagging, trafficking, delivery, and campaign optimization within DV360, CM360, and SA360.
  • Evaluate the client's approach to data, activation, technology, and delivery process and identify opportunities for evolving the platform to improve operational efficiency.
  • Work with clients and their agencies consulting on digital marketing platform implementation, strategy, and reporting.
  • Onboard new clients to Google Marketing Platform tools and provide best practices for marketing platform strategy and technical needs.

Requirements:

  • 3+ years of digital media experience, including implementing, managing, and optimizing campaigns.
  • Hands-on Display & Video 360 or programmatic experience in another platform (The Trade Desk, Amazon Marketing Cloud).
  • Experience with Google Marketing Platform for media activation (DV360, CM360, SA360) and enterprise analytics platform (GA360, Adobe Analytics).
  • Experience with publisher and Retail Media Network platforms (Google Ad Manager, Criteo, CitrusAd).
  • Google Product certifications are preferred (We will help you obtain the required certificates if you don't have them).
  • Ability to work with both technical and non-technical teams/clients to align on client media strategy and translate into the technical media execution.
  • Agency or client-side experience running digital media campaigns is preferred.

What We Offer:

A range of medical, dental, RRSP, paid time off, and other benefits also are available to all permanent employees.

Why Work with Us:

We know through experience that different perspectives and backgrounds foster a stronger and more creative work environment that delivers better results.

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