Strategic Product Marketing Specialist

1 week ago


Greater Toronto Area, Canada Lock Search Group Full time

**Job Summary**

Lock Search Group is seeking a Strategic Product Marketing Specialist to join their team. As a key member of the marketing team, this role will be responsible for developing and executing comprehensive marketing plans and strategies to enhance product competitiveness in the market.

**Key Responsibilities**

  • Develop and implement strategic marketing initiatives to drive business objectives, including analyzing the competitive landscape and evaluating the impact of strategies.
  • Collaborate with internal teams and external stakeholders to ensure alignment on strategic and tactical objectives while fostering innovative solutions.
  • Oversee assigned budgets to ensure effective allocation and ongoing monitoring.
  • Work closely with advertising agencies and vendors to create promotional and non-promotional materials that effectively engage customers through omnichannel marketing approaches.
  • Lead primary market research initiatives to gather insights that refine strategy and boost market competitiveness.
  • Contribute to planning and execution of sales meetings, POAs, and training programs to meet organizational goals.
  • Monitor and analyze market trends to recommend strategic adjustments in response to evolving conditions.

**Qualifications**

  • Bachelor's degree in business or science (MBA or advanced degree preferred).
  • Minimum 5 years of marketing experience; sales experience is an asset.
  • Experience in biologics/biosimilars and other therapeutic areas is an asset.
  • Proven results in digital marketing, market access, and patient support programs.
  • Skilled in developing value propositions and navigating Canada's healthcare landscape.
  • Strong business ethics, strategic thinking, and collaboration skills.

**Estimated Salary:** $80,000 - $120,000 per year based on location and experience.

This role offers a competitive salary and benefits package. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application.



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