Strategic Product Marketing Specialist
1 week ago
**Job Summary**
Lock Search Group is seeking a Strategic Product Marketing Specialist to join their team. As a key member of the marketing team, this role will be responsible for developing and executing comprehensive marketing plans and strategies to enhance product competitiveness in the market.
**Key Responsibilities**
- Develop and implement strategic marketing initiatives to drive business objectives, including analyzing the competitive landscape and evaluating the impact of strategies.
- Collaborate with internal teams and external stakeholders to ensure alignment on strategic and tactical objectives while fostering innovative solutions.
- Oversee assigned budgets to ensure effective allocation and ongoing monitoring.
- Work closely with advertising agencies and vendors to create promotional and non-promotional materials that effectively engage customers through omnichannel marketing approaches.
- Lead primary market research initiatives to gather insights that refine strategy and boost market competitiveness.
- Contribute to planning and execution of sales meetings, POAs, and training programs to meet organizational goals.
- Monitor and analyze market trends to recommend strategic adjustments in response to evolving conditions.
**Qualifications**
- Bachelor's degree in business or science (MBA or advanced degree preferred).
- Minimum 5 years of marketing experience; sales experience is an asset.
- Experience in biologics/biosimilars and other therapeutic areas is an asset.
- Proven results in digital marketing, market access, and patient support programs.
- Skilled in developing value propositions and navigating Canada's healthcare landscape.
- Strong business ethics, strategic thinking, and collaboration skills.
**Estimated Salary:** $80,000 - $120,000 per year based on location and experience.
This role offers a competitive salary and benefits package. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application.
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