Strategic Marketing Specialist

3 weeks ago

Toronto, Ontario, Canada Definity Full time

Job Summary:

The Senior Specialist, Product Marketing will play a critical role in developing and executing the marketing strategy for our PI Partners and Sales teams from Sonnet. This includes collaborating with marketing leaders to plan and implement group and non-endorsed affinity marketing efforts across a complex multi-channel setup.

Key Responsibilities:

  • Collaborate with marketing leaders to develop and execute the marketing strategy for PI Partners and Sales teams from Sonnet.
  • Primary point of contact for all marketing tactics required for acquiring, supporting, and retaining Group/Affinity audiences.
  • Oversee the process for delivering and measuring the success of marketing tactics for Groups & Affinity.
  • Assist in the development and optimization of current marketing and group processes to create efficiencies and actionable strategic plans.
  • Lead collaboration efforts with the Group Insurance team, Digital Experience, and Communications Teams to meet program launch delivery dates while optimizing and reporting on success of the initiative as it relates to marketing efforts.
  • Work with the director of content to facilitate accurate spend for various pieces of content across multiple channels and platforms.
  • Research and maintain a deep understanding of market trends and comparable industry programs.
  • Contribute to the management of partner marketing performance and communicate the effectiveness of initiatives with various internal partners.
  • Update the marketing team on a consistent basis about the addition of new consumer products or pricing strategies.
  • Work with the performance marketing team on the reporting of group/affinity and partner initiatives and communicate results to various cross-functional team members.
  • Act as a marketing point of contact and represent marketing's position within the agile team structure (Sonnet and Petline).
  • Communicate frequently as a subject matter expert to the marketing team on insurance products and services (whether as part of Sonnet or industry in general).
  • Collaborate with the PI performance marketing team to report back on the objectives and results of B2B assets in market.
  • Assist in the execution of organic and paid content alongside the Manager, Marketing Strategy & Planning.
  • Work with marketing and PI leadership to provide insight on best message and the associated performance in each channel for each partner.
  • Assist in the creation, management, and execution of the marketing A/B testing strategy for partner content.

  • Strategic Marketing Specialist

    3 weeks ago

    Toronto, Ontario, Canada Tao Digital ULC Full time

    About UsTao Digital ULC is a leading digital marketing firm seeking a skilled Strategic Marketing Specialist to join our team. As a key member of our team, you will play a crucial role in developing and implementing strategic marketing initiatives that drive business growth.Salary and BenefitsWe offer an attractive compensation package, including a...

  • Strategic Marketing Lead

    3 weeks ago

    Toronto, Ontario, Canada Marketing Automation Canada Full time

    OverviewThe Marketing Automation Canada is seeking a Strategic Marketing Lead to develop and execute marketing strategies that drive business growth. As a key member of our team, you will be responsible for creating and implementing marketing campaigns that enhance our brand reputation and increase customer engagement.SalaryThe estimated annual salary for...

  • Strategic Marketing Expert

    10 hours ago

    Toronto, Ontario, Canada Marketing Automation Canada Full time

    Marketing Automation Canada - Marketing Specialist RoleWe are seeking an experienced and skilled Marketing Specialist to join our team in a key role that requires strong communication, project management, and analytical skills.About the CompanyAt Marketing Automation Canada, we provide innovative marketing solutions that help businesses grow and thrive. Our...

  • Influencer Marketing Director

    4 weeks ago

    Toronto, Ontario, Canada North Strategic Full time

    Job DescriptionAs a seasoned leader in influencer and social/digital marketing, you will take the lead on some of North Strategic's flagship accounts, driving business growth and shaping our influencer practice.We're seeking an entrepreneurial thinker with agency chops who is passionate about the ever-evolving creator landscape. You'll inspire and guide...

  • Strategic Marketing and Business Development Specialist

    3 weeks ago

    Toronto, Ontario, Canada Amanah Tech Inc. Full time

    About Amanah Tech Inc.We are a dynamic technology company seeking an experienced Strategic Marketing and Business Development Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing effective marketing strategies to drive business growth and expansion.Job SummaryThe Strategic Marketing...

  • Strategic Marketing Professional

    4 weeks ago

    Toronto, Ontario, Canada Coach House Marketing Inc. Full time

    About the RoleWe are seeking a highly motivated and skilled Strategic Marketing Professional to join our team at Coach House Marketing Inc. As a key member of our marketing team, you will play a crucial role in developing and implementing effective marketing strategies that drive business growth.

  • Senior Influencer Marketing Lead

    3 weeks ago

    Toronto, Ontario, Canada North Strategic Full time

    About the RoleWe are seeking an experienced Senior Influencer Marketing Lead to join our team at North Strategic in Canada. As a key member of our agency, you will be responsible for leading our influencer marketing practice and driving business growth through strategic partnerships.Key Responsibilities:Lead the development and implementation of influencer...

  • Strategic Brand Communications Specialist

    3 weeks ago

    Toronto, Ontario, Canada CREATIVE HAWKS MARKETING INC. Full time

    About UsCreative Hawks Marketing Inc. is a forward-thinking organization that empowers professionals to excel in their careers.Job SummaryWe are seeking a highly skilled Strategic Brand Communications Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing effective brand communication...

  • Digital Marketing Specialist

    3 weeks ago

    Toronto, Ontario, Canada 6IXSENSES Full time

    About 6IXSENSESWe are a leading consulting firm seeking an experienced Digital Marketing Specialist to join our team in strategic communications.

  • Strategic Marketing Communications Specialist

    3 weeks ago

    Toronto, Ontario, Canada AtkinsRéalis Full time

    AtkinsRéalis is dedicated to engineering a better future for our planet and its people.We are seeking a highly skilled Strategic Marketing Communications Specialist to join our global communications and marketing team. This role will be based at our head office in Mississauga, Canada, and will report to the Senior Manager, Marketing Communications for...

  • Strategic Marketing Communications Specialist

    4 weeks ago

    Toronto, Ontario, Canada Academy of Learning Career College Full time

    Job Description:We are seeking a highly skilled Strategic Marketing Communications Specialist to join our team at the Academy of Learning Career College. This is a full-time position that offers a competitive salary and a range of benefits.Key Responsibilities:Act as a spokesperson for the organization, representing the company in various forums and...

  • Strategic Brand Marketing Specialist

    3 weeks ago

    Toronto, Ontario, Canada Techtronic Industries Full time

    Job DescriptionWe are seeking a highly motivated and experienced Strategic Brand Marketing Specialist to join our team at Techtronic Industries. This role will be responsible for creating engaging multimedia advertisements, executing digital marketing campaigns, and building relationships with media and agency partners.About the RoleCreate cross-functional...

  • Strategic Marketing Communications Specialist

    4 weeks ago

    Toronto, Ontario, Canada Community Agency Full time

    Job SummaryWe are seeking a highly skilled Strategic Marketing Communications Specialist to join our team at Community Agency. This is a permanent full-time position that requires 37.5 hours of work per week.This role offers an estimated salary of $85,000 annually, based on industry standards and market conditions in the region.About the RoleThis is an...

  • Digital Marketing Specialist at Advance Endoscopy

    3 weeks ago

    Toronto, Ontario, Canada ADVANCE ENDOSCOPY AND SPECIALIST CENTRE Full time

    Job Summary: We are seeking a skilled Digital Marketing Specialist to join our team at Advance Endoscopy and Specialist Centre. As a key member of our marketing department, you will be responsible for developing and implementing effective communication strategies to promote our medical services. This role requires a strong understanding of digital media and...

  • Strategic Marketing and Communications Specialist

    3 weeks ago

    Toronto, Ontario, Canada Mcewan Full time

    Job OverviewMcewan is seeking a highly skilled Strategic Marketing and Communications Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing effective marketing strategies to drive business growth.About the RoleThis full-time position offers a competitive salary range of $60,000 -...

  • Strategic Marketing and Business Development Specialist

    2 weeks ago

    Toronto, Ontario, Canada Canadian Red Cross Full time

    Job OverviewThe Canadian Red Cross is seeking a Strategic Marketing and Business Development Specialist to join our team. As a key member of our organization, you will play a vital role in driving business growth and expansion.About the RoleThis is an exciting opportunity to leverage your expertise in market research, competitor analysis, and project...

  • Global Paid Media Marketing Specialist

    3 weeks ago

    Toronto, Ontario, Canada Marketing Full time

    Unlock Your Potential in Digital MarketingWe are seeking a highly skilled Global Paid Media Marketing Specialist to join our dynamic team at Flight Centre Travel Group (FCTG). This exciting opportunity will enable you to utilize your expertise in paid media and drive business growth across various digital channels.About the RoleExecute global paid media...

  • Strategic Marketing Professional

    3 weeks ago

    Toronto, Ontario, Canada The Excel Group, Inc. Full time

    Job SummaryWe are seeking a highly skilled Strategic Marketing Professional to join our team at The Excel Group, Inc. as a Marketing Specialist. This is a permanent full-time opportunity with a competitive salary of $**,*** and 30 hours of work per week.About the RoleThis role involves coordinating special publicity events, conducting public opinion and...

  • Marketing Coordinator Specialist

    4 weeks ago

    Toronto, Ontario, Canada DACS MARKETING & SPONSORSHIP INC. Full time

    Job SummaryWe are seeking a highly motivated Marketing Coordinator Specialist to join our team at DACS MARKETING & SPONSORSHIP INC.

  • Marketing Communications Specialist

    4 weeks ago

    Toronto, Ontario, Canada CREATIVE HAWKS MARKETING INC. Full time

    Welcome to Creative Hawks Marketing Inc., where we're seeking a skilled Marketing Communications Specialist to join our team. As a Marketing Communications Specialist, you will be responsible for acting as a spokesperson for our organization, advising clients on advertising and sales promotion strategies, and answering written and oral inquiries. Your tasks...