Product Launch Specialist

7 months ago

Greater Toronto Area, Canada AutoTrader.ca Full time

As a Product Launch & Adoption Specialist, you'll be at the forefront of our mission to introduce new solutions to the market. You will play a pivotal role in orchestrating the entire lifecycle of our product launches, from go-to-market operationalization to market adoption. This position offers a unique opportunity to shape the success of our products and drive our company's growth trajectory forward. If you thrive in dynamic environments, enjoy leading with autonomy, and have a passion for driving impactful initiatives, this role is tailor-made for you.

**Responsibilities**:
1.Establishment of Go-to-Market Approach and Execution Oversight:

- Gather information to inform the establishment of a comprehensive go-to-market approach.
- Contribute insights and analysis to shape the strategic direction of product launches.
- Oversee the entire go-to-market process, coordinating with sales, marketing, and product teams.
- Identify and proactively address potential risks and challenges, ensuring a seamless and successful launch.

2.Communication Strategy:

- Collaborate closely with the marketing team, defining a communication strategy that resonates with our audience and aligns with our brand identity.
- Thoughtfully select the most effective channels to promote our products, attracting users and maximizing our reach.

3.Cross-Functional Collaboration:

- Facilitate collaboration across diverse teams, including sales, service, product, software development, content, marketing, legal, operations, and finance.
- Cultivate a collaborative environment, motivating teams to work cohesively towards common goals in the go-to-market process.

4.Project Management:

- Define and establish measurement milestones, metrics, and KPIs, providing a framework for evaluating the success of launch initiatives.
- Take the lead in developing and overseeing the implementation of product launch plans.

5.Onboarding and Adoption:

- Develop strategies and initiatives to support the onboarding and adoption of our products by customers.
- Take a leadership role in conducting onboarding training sessions when necessary, ensuring customers are equipped with the knowledge and resources needed for successful product implementation.

6.Establishment of Business Processes and Best Practices:

- Support the establishment of business processes and best practices related to product launches, ensuring consistency and efficiency across the organization.
- Identify areas for improvement and optimization in existing processes, recommending, and implementing solutions to enhance effectiveness.

7.Post-Launch Analysis and Optimization:

- Monitor and analyze overall product adoption post-launch, tracking key performance indicators (KPIs) and outcomes to provide transparent and effective reporting to stakeholders.
- Collaborate closely with the product team to identify opportunities for enhancement that would drive stronger adoption and improve customer satisfaction.
- Enable the product team by providing them with the tools and resources needed to effectively monitor volume, revenue, and general product health.
- Partner with Product to develop and lead strategic adoption plans aimed at increasing product adoption rates and maximizing customer value.
- Identify best practices and areas for improvement, contributing to continuous optimization.

**Requirements**:

- Demonstrated success in launching and managing products through the entire product lifecycle, from conception to market launch.
- Highly organized with the ability to lead multiple launches concurrently.
- Outstanding communication and presentation skills, proficient in effectively engaging with both internal stakeholders and external clients to ensure clear and impactful communication.
- Analytical mindset with a continuous improvement focus, constantly seeking ways to enhance processes and outcomes.
- Strategic thinker capable of developing and executing innovative go-to-market strategies.
- Effective leadership and influencing skills to inspire and motivate teams, drive adoption, and make decisions that align with the product vision and strategy.
- Experience in dynamic environments, adept at pivoting strategies based on market feedback and business needs. Experience in fast-paced startup environments or high-growth companies is a plus.

**What’s in it for you**
- We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.

**Fitness and wellness**
- We provide discounts to nation-wide gyms, onsite gyms (when we’re in the office), an Employee and Family Assistance Program, as well as a virtual wellness program.

**Benefits from Day 1**
- Gym discounts
- Local in-office free gyms
- Employee and Family Assistance program
- Weekly virtual wellness events
- In addition to in-house training, we provide an annual lifestyle allowance of $1500 so you can grow your skills.
- Conferences & training budge

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