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Strategic Content Manager

4 weeks ago

Toronto, Ontario, Canada AIP Connect Full time
Job Description

We are seeking a highly skilled Strategic Content Manager to join our team at AIP Connect. As a key member of our marketing department, you will be responsible for developing and implementing an integrated content strategy that drives business objectives and enhances the consumer journey.

Key Responsibilities:

  • Develop a comprehensive content roadmap that prioritizes the consumer journey and aligns with overall brand goals and objectives.
  • Lead the 360 Always-On Content planning process, overseeing a unified content strategy across all platforms and channels.
  • Establish content KPIs that directly support business objectives.
  • Collaborate with internal teams to ensure consistent, impactful messaging throughout the year.
  • Manage content from concept to execution, overseeing the entire content production process.
  • Monitor, analyze, and report on content performance.

Requirements:

  • Bachelor's Degree in Marketing, Communications, Journalism, or a related field.
  • 7+ years of experience in content management, preferably within a consumer-focused brand.
  • Knowledge of Organic and CPG Industries, with a strong commitment to sustainability principles.
  • Demonstrated leadership capabilities, with a track record of guiding, mentoring, and motivating teams effectively.

About Us:

AIP Connect is a purpose-driven healthy and sustainable snacking company committed to creating delicious and nutritious snacks that fuel and inspire people. We believe in equal opportunity and are committed to inclusive recruitment and selection practices.