Senior Demand Generation Manager

3 weeks ago

Kitchener, Ontario, Canada Mappedin Full time
About Mappedin

Mappedin is a global leader in indoor mapping and spatial data management. Our solutions power billions of square feet of indoor space and guide millions of people visiting malls, stadiums, airports, offices, healthcare facilities, warehouses, universities, and more. We're making maps as powerful indoors as they are outdoors.

About the Role

We're searching for a collaborative, results-driven Demand Generation Manager who will create, execute, and manage campaigns as integrated initiatives across our marketing strategies to drive our customer acquisition efforts. In this pivotal role, you will work both independently and with marketing leaders to craft, execute, and optimize a comprehensive demand generation planning that accelerates our demand activity and exceeds our growth objectives.

Responsibilities
  • Design and implement targeted, segmented, and benefits-driven marketing campaigns with content aimed at generating and nurturing leads across channels (email, social media, podcasts, blogs, webinars, thought leadership placements, events, etc.).
  • Work collaboratively with the sales team to ensure alignment on strategy, targeted accounts, messaging, and lead generation efforts.
  • Demonstrated success in designing and executing data-driven campaigns that accelerate self-serve conversions and enhance the user onboarding experience to fuel growth.
  • Develop metrics and analyze campaign performance and adapt strategies based on data-driven insights to continuously improve ROI on marketing spend.
  • Manage SEO/SEM strategies to maximize visibility and attract high-quality traffic to our website, subscription signups, upselling, and enterprise sales.
  • Lead and execute organic and paid social media strategy. Includes copywriting, content creation, performance monitoring, and community management.
  • Produce video content for case studies, product announcements, podcast episodes, advertisements, and more.
  • Identify areas for strong brand positioning and leverage learnings from industry trends and competitor activities to create opportunities for innovation and growth.
  • Supervise demand gen specialist to ensure consistency, high-quality campaign execution, MQL evaluation, and continuous exchange of knowledge.
Requirements
  • Proven track record within high-growth SaaS and Enterprise B2B environments using successful account-based marketing strategies.
  • Strong analytical skills, with experience interpreting and presenting data to inform marketing decisions.
  • Expertise in marketing automation systems and CRM tools to streamline and evaluate campaign effectiveness.
  • Creative thinker with the ability to innovate, experiment, and execute growth strategies.
  • Video editing and content creation skills for sales materials, webinars, podcast episodes, and social media (YouTube, LinkedIn, Facebook, Instagram, TikTok, etc.).
  • Ideally experienced with using content, CRM, and design tools including Google Suite, Hubspot, Riverside.
What We Offer

We work flexible hours, have a flexible vacation policy, and work to provide the hardware or office equipment you require to unleash your potential. We stay curious, challenge opinions, take risks, and learn from mistakes. We welcome applications from people with disabilities.

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