Senior Demand Generation Manager

4 weeks ago

Kitchener, Ontario, Canada Mappedin Full time
About Mappedin

Mappedin is a global leader in indoor mapping and spatial data management. Our solutions power billions of square feet of indoor space and guide millions of people visiting malls, stadiums, airports, offices, healthcare facilities, warehouses, universities, and more.

We're making maps as powerful indoors as they are outdoors. With custom enterprise solutions, easy-to-use developer tools, and a revolutionary self-service mapmaking platform, we enable our customers to enhance indoor experiences, optimize spaces, track assets, and ensure public safety with AI-powered mapping technology.

About the Role

We're searching for a collaborative, results-driven Demand Generation Manager who will create, execute, and manage campaigns as integrated initiatives across our marketing strategies to drive our customer acquisition efforts.

In this pivotal role, you will work both independently and with marketing leaders to craft, execute, and optimize a comprehensive demand generation planning that accelerates our demand activity and exceeds our growth objectives.

Key Responsibilities
  • Design and implement targeted, segmented, and benefits-driven marketing campaigns with content aimed at generating and nurturing leads across channels (email, social media, podcasts, blogs, webinars, thought leadership placements, events, etc.).
  • Work collaboratively with the sales team to ensure alignment on strategy, targeted accounts, messaging, and lead generation efforts.
  • Proven expertise in driving product-led growth (PLG) strategies.
  • Demonstrated success in designing and executing data-driven campaigns that accelerate self-serve conversions and enhance the user onboarding experience to fuel growth.
  • Develop metrics and analyze campaign performance and adapt strategies based on data-driven insights to continuously improve ROI on marketing spend.
  • Manage SEO/SEM strategies to maximize visibility and attract high-quality traffic to our website, subscription signups, upselling, and enterprise sales.
  • Lead and execute organic and paid social media strategy. Includes copywriting, content creation, performance monitoring, and community management.
  • Produce video content for case studies, product announcements, podcast episodes, advertisements, and more.
  • Identify areas for strong brand positioning and leverage learnings from industry trends and competitor activities to create opportunities for innovation and growth.
  • Supervise demand gen specialist to ensure consistency, high-quality campaign execution, MQL evaluation, and continuous exchange of knowledge.
Requirements
  • 5+ years of Demand Generation experience.
  • A growth mindset with an ability to experiment and quickly analyze the potential of the latest tools.
  • Proven track record within high-growth SaaS and Enterprise B2B environments using successful account-based marketing strategies.
  • Strong analytical skills, with experience interpreting and presenting data to inform marketing decisions.
  • Expertise in marketing automation systems and CRM tools to streamline and evaluate campaign effectiveness.
  • Exceptional communication and storytelling skills, capable of crafting compelling messages for different audiences.
  • Creative thinker with the ability to innovate, experiment, and execute growth strategies.
  • Video editing and content creation skills for sales materials, webinars, podcast episodes, and social media (YouTube, LinkedIn, Facebook, Instagram, TikTok, etc.).
  • Ideally experienced with using content, CRM, and design tools including Google Suite, Hubspot, Riverside.fm, Figma, Canva, Final Cut Pro or Adobe Premiere Pro.
  • Experience with live events, conferences, and tradeshows to optimize messaging and activities for lead generation and post-event nurture.
  • Proficiency in pulling reports on specific campaigns and understanding the status of leads in the funnel.
  • Strong understanding of the sales funnel, ICPs, and customer journeys.
  • Project management skills to effectively deliver programs, and create alignment across groups.
  • Meticulous proofreading.
  • Hybrid PLG-SLG campaign strategy and execution is a plus.
What We Offer

We welcome applications from people with disabilities. We provide reasonable accommodations for candidates upon request through the recruitment process. For additional information, please email us at accessibility@mappedin.com or call us at (519) 594-0102 and ask to speak to a member of the Human Resources team.

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