Chief Marketing Officer, Customer Experience Specialist

3 days ago

Mississauga, Ontario, Canada Loyalty Rules Full time
Marketing and Innovation Leader

A key role for a Senior Manager, Shopper Marketing (12 Month Contract) is to drive brand love and consumer conversion. As you contribute to strategy and plans development, achievement of budget commitments, and strengthen return on investment through enhanced consumer and shopper engagement.

This hybrid role based out of our Mississauga head office will involve the following responsibilities:

  • Shopper/Omni Marketing: Partner with Brand, eCommerce, and Customer teams to translate business and brand objectives into high-impact mid/lower-funnel shopper activations, leveraging shopper insights and trends to unlock growth and profitability -- including account-specific and national shopper programs, partnerships, customer digital programs.
  • POS & Merchandising: Collaborate with Retail Sales team for ongoing optimization of in-store POS for every day and tentpole merchandising materials; oversee retail team website ordering portal and manage POS inventories; lead post-analyses of tentpole and customer programs (assessing consumption, point-of-sale, and Marketing metrics), socializing with key stakeholders.
  • Leadership and Coaching: Responsible for overseeing one direct report inclusive of performance management and formal and informal talent development.
  • Capability: Support development and delivery of annual Marketing learning and development program. Includes partnering with Global and US on foundational training roll-out and collaboration with key internal SMEs and vendor partners in socializing omni-marketing learning and best practices.

The ideal candidate should have:

  • Post Secondary education in Business, Marketing, or a related field
  • Strong knowledge of CPG food-relevant shopper/retail environments
  • In-depth experience with shopper marketing and omni-channel planning; Brand management or related agency-side experience is an asset
  • Excellent interpersonal, communication, leadership, and people management skills
  • Strong analytical skills -- familiarity with Nielsen consumption and key Marketing metrics is an asset
  • Previous financial experience including P&L understanding and budget management
  • Ability to handle ambiguity, multi-task, and work effectively under pressure, sometimes managing conflicting priorities from multiple sources at any given time

We estimate the salary for this position to be around $100,000 - $120,000 per year, depending on the location and qualifications.

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