Conversion Rate Optimization Expert
4 days ago
At CARFAX, we're revolutionizing the automotive industry with real-time, immediate-impact solutions that drive long-term strategy goals. We're seeking a talented Conversion Rate Optimization Specialist to help us shape the way consumers and our dealer partners think about car shopping, buying, owning, and selling.
About the RoleWe're looking for a detail-oriented and analytical expert to assist in implementing and analyzing A|B tests to improve user experiences and business outcomes. As a Conversion Rate Optimization Specialist, you'll use the power of testing data to enhance and optimize CARFAX products across the web and app platforms.
Key Responsibilities- Collaborate with cross-functional teams to understand testing requirements and objectives
- Ensure accurate data collection by setting up tracking mechanisms and validating data integrity through QA
- Monitor test performance in real-time to ensure experiments are running smoothly and troubleshoot any issues that arise
- Analyze test results using statistical methods to determine the significance and impact of the test variations
- Create reports summarizing findings, highlighting key metrics, and providing actionable insights
- Develop presentations that translate findings/results in a clear concise manner
- Analyze and communicate the effectiveness of new product launches, site changes, and marketing initiatives
- Work closely with cross-functional teams on ideation, creation, development, implementation, analysis, and recommendations for all A|B testing initiatives
- Participate in brainstorming sessions to generate ideas for future tests based on data insights and business goals
We're looking for a candidate with:
- Minimum 1-3 years' experience with A|B Testing (Optimizely/Adobe Target) and an Analytics Platform (Adobe Analytics)
- Proficiency in data analysis tools and software such as Excel or statistical software like Python, SQL, R
- Highly analytical and detail-oriented with both web and business analysis skills
- Knowledge of statistical concepts and methods used in AB Testing
- Proactive and self-motivated with a strong sense of ownership
- Results-oriented – strong focus on achieving revenue, conversion, sales, and other marketing goals
- Proven track record for problem-solving and Quality Assurance (QA) for Product and Analytics implementations
- Ability to use metrics to manage programs and measure success
- Ability to translate, communicate, and distill metrics into a digestible, actionable marketing framework
- Bachelor's degree in a related field of study
We're proud to offer:
- Competitive compensation, benefits, and generous time-off policies
- 4-Day summer work weeks and a winter holiday break
- 401(k) / DCPP matching
- Annual bonus program
- Casual, dog-friendly, and innovative office spaces
We're a best-in-class marketing team that's passionate about shaping the future of automotive. We're committed to creating a workplace that's inclusive, diverse, and rewarding. Join us and be part of a team that's making a real impact in the industry.
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