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Conversion Rate Optimization Manager

2 months ago

Toronto, Ontario, Canada CLIO Full time
About the Role

We are seeking a highly skilled and experienced Senior Digital Conversion Strategist to join our team at Clio. As a key member of our digital marketing team, you will be responsible for developing and executing a customer-centric Conversion Rate Optimization (CRO) strategy that maximizes conversion from global digital efforts.

Key Responsibilities
  • Develop and execute a comprehensive CRO strategy that drives incremental conversions and revenue growth
  • Own the website conversion rate metric and drive predictive growth in qualified leads from the website and landing pages
  • Drive a culture of testing, experimentation, and optimization, analyzing Clio's end-to-end marketing funnel to identify areas for improvement and build plans to prioritize and capitalize on these opportunities
  • Analyze multiple website funnels to drive strategic ideas for experimentation and increase revenue
  • Ensure accuracy of data collected by setting up tracking mechanisms and validating data integrity through QA, working with the Data analytics and Marketing Operations teams
  • Lead the implementation of experiments, owning data analysis, experiment ideation, cross-functional alignment, planning, and execution
  • Create a center of excellence for digital experimentation and A/B testing
  • Administer Intellimize, our testing and personalization platform, including configuration of platform, test setups, success criteria methodology, and creation of audiences
  • Prepare regular reports and presentations for senior leadership, highlighting achievements, insights, and areas for improvement
Requirements
  • 7+ years of direct experience working in digital marketing, website analytics, and A/B testing
  • Proficiency in analyzing complex multi-product, region digital funnels and performance of digital marketing campaigns
  • Proficiency with A/B testing tools like Intellimize, Optimizely, VWO (or equivalent)
  • Proficiency with marketing analytics tools like GA4, Segment (or equivalent), Looker (or equivalent)
  • Demonstrable expertise in optimizing websites and landing pages to drive incremental conversions
  • Strong presentation and communication skills to distill results into actionable insights and recommendations
  • Good understanding of HTML, CSS, and JavaScript
  • Strong project management skills and comfort with Asana or other project management tools
  • Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines
Preferred Qualifications
  • Direct experience at a high growth SaaS company
  • Copywriting experience
About Clio

Clio is a leading provider of cloud-based practice management software for the legal profession. We are committed to delivering innovative solutions that help lawyers and law firms succeed in a rapidly changing legal landscape.

We offer a competitive compensation package, including a salary range of $95,200 to $128,800 CAD, depending on experience and qualifications. We also offer a comprehensive benefits package, including top-tier health benefits, dental, and vision insurance, as well as a flexible time off policy and a $2000 annual counseling benefit.

If you are a motivated and experienced digital marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity to join our team at Clio.