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Senior Website Conversion Optimization Manager

2 months ago

Toronto, Ontario, Canada AgencyAnalytics Inc Full time

**About the Role**

We are seeking a highly skilled and experienced Senior Website Conversion Optimization Manager to join our team at AgencyAnalytics Inc. As a key member of our digital marketing team, you will be responsible for driving the development and implementation of our website's conversion optimization strategy.

**Key Responsibilities**

  • Develop and execute data-driven page development and website redesign strategies using site analytics and insights.
  • Utilize A/B testing, heat mapping, and other UX tools to increase MQLs, PQLs, and sales to meet or exceed site goals.
  • Balance user experience with SEO best practices to deliver website pages that attract and convert visitors.
  • Manage site navigation, information architecture, search, taxonomy, categories, filters, and product placement by setting the SaaS merchandising strategy.
  • Stay on top of website best practices to ensure our customer-facing website meets the needs of top marketing agencies.
  • Work with internal and external teams to ensure that product information, templates, and relevant imagery are available and updated for all products.
  • Daily analysis and management of our brand's website, monitoring Google Analytics, customer feedback, Hubspot, Metabase, and other data to identify opportunities to improve the user's digital journey.
  • Work with the development team to implement site updates and improvements to ensure the site is fast and error-free for all users.
  • Work with the design and content teams to improve conversion rates, increase higher average order value, and drive site engagement.
  • Monitor competitor trends to ensure that the digital experience is in line with customer expectations.
  • Create a strategic vision for the long-term growth and leadership of a dynamic team of website development and optimization specialists.

**Requirements**

  • Minimum of 7 years of experience in a fast-paced, online SaaS or eCommerce business.
  • Strong English writing skills.
  • Very comfortable working in a metrics-driven culture where you are accountable for specific content-related KPIs.
  • Experience leading a team of Website/UI/UX experts and working with Developers.
  • Experience with multiple A/B testing platforms.
  • Expert knowledge of Google Analytics 4, HubSpot, and Google Tag Manager.
  • Familiarity with one or more headless CMS platforms.
  • Knowledge of current UI/UX trends.
  • Previous working knowledge of Contentful (or other headless CMS systems).
  • JavaScript, HTML, PHP, CSS, and MySQL experience.
  • Intermediate or advanced knowledge of SEO best practices.