Marketing Specialist
1 month ago
Rona Inc. is a leading Canadian retailer of home improvement products and services. Our company is committed to helping people bring their projects to life and making a difference in the communities we serve.
Job Title: Marketing Specialist, Content and Social MediaWe are seeking a highly skilled Marketing Specialist, Content and Social Media to join our team. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive marketing strategy that drives engagement and conversions.
Key Responsibilities:- Develop and execute a 360° editorial strategy in collaboration with the Social Media Specialist and their manager.
- Update existing inspirational content on the Workshop and produce new long-form content.
- Coordinate external copywriting and translation resources as needed.
- Work closely with the SEO, Online Experience, and other Marketing teams to ensure seamless execution of marketing campaigns.
- Produce content for social platforms as part of the editorial strategy, including DIY, social capsules, and snackable content.
- Support the Marketing team in the production of various content, such as YouTube clips and videos for the website.
- Contribute to the rollout of the social marketing plan across various channels.
- Manage local Facebook pages, including training and coordination of in-store ambassadors.
- Oversee the social mailbox and respond to requests from affiliates and in-store ambassadors.
- Actively monitor platforms and participate in interaction management.
- University degree in marketing or a related field.
- Three to five years' experience in marketing, specifically in social media content.
- Proficiency with the Office environment.
- Proven creativity and energy.
- Excellent communicator and team player.
- Thorough, organized, and reliable.
- Ability to work under pressure with tight deadlines.
- A dynamic and inclusive work environment.
- Opportunities for career growth and development.
- A comprehensive benefits package, including retirement savings plan, annual bonuses, and student incentive program.
- Exclusive employee discounts and a 10% discount on store merchandise.
- Access to a fitness centre, sports activities, and showers.
- A cafeteria with a delicious menu prepared by a dedicated chef.
- Electric car charging stations.
- A childcare centre that can accommodate up to 78 children.
Rona Inc. is committed to encouraging diversity and inclusion. We are pleased to consider applications from all qualified candidates, regardless of race, colour, religion, sexual orientation, gender, nationality, age, disability, or any other protected status.
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